引用:

Hirai: Sony Could Pay to Secure PS3 Exclusives

By Tom Ivan
http://www.next-gen.biz/index.ph ... =10724&Itemid=2

SCE president Kaz Hirai says that Sony may consider the possibility of shelling out to secure exclusive third party releases for PlayStation 3, while the company will be pushing for exclusive content on PS3 versions of multiplatform titles.

During an interview with with semi-official PlayStation blog threespeech Hirai was asked if he would consider reversing ex-worldwide studios boss Phil Harrison’s policy of not paying for exclusives. He told the site that it was an option, but also acknowledged that it was usually more financially viable for publishers to release their games on multiple platforms.

“That’s something that we can re-evaluate,” he said, “but it’s also something that the publishers need to make a business decision on. Ultimately, it becomes a dialogue – if it makes sense for them to go exclusive, that’s a business decision that they need to make. But generally speaking, because of the investments that publishers need to make in this round of hardware, it’s going to be more difficult for publishers to make that decision.”

What’s more likely, Hirai said, is that developers will leverage the capacity of the Blu-ray format to create exclusive PS3 content for multiplatform games.

“Where we come into the picture is to have that dialogue with the third party publishers, to say: ‘OK, what can we do together if it’s not exclusive that makes the PS3 version of the game more compelling for the consumers than any other version?’

“Let’s face it – all the games are coming out on a Blu-ray disk which has 50Gb capacity, so let’s put in some making-of content, or maybe additional levels. Also, it really becomes important for the first party studios to really come up with some envelope-pushing, genre-defining content.”

简译：

SCE总裁平井一夫日前在接受半官方的神机Blog“threespeech”（“三人成虎”）的访谈时表示，可能会改变此前索尼全球工作室总裁菲尔·哈里森（嗯，那个光头，现在转投Atari的那个）关于不给独占作品额外补贴的做法。

他说：“关于这个问题我们的确有重新计议的空间。但是这个问题主要是看发行商的商业决策。说到底这是一种谈判，如果选择独占对他们有利，那他们就要做出这种商业抉择。但一般情况下，由于第三方在本轮硬件上的巨大投资，要让他们做出（独占）的决定是比较困难的。”

接下来平井展开幻想的是蓝光的容量，而非彻底独占。

“我们和第三方比较可能发生的谈判是这样，对他们说：‘OK，就算不独占，我们能不能共同努力让PS3版本比其他版本更吸引消费者？’”

“不要把脸转过去么，你看，出在蓝光碟子上的游戏都能有50GB的容量，我们何不放点幕后制作花絮啊，或者额外关卡之类的东西。此外，现在这一点变得重要起来，即我们第一方必须推出一些口碑相传（envelope-pushing）、重新定义类型（genre-defining）的游戏内容。”

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总结呈词：

■ 之前我们道德高，黑钱坚决不塞。现在为了让蓝光影碟机也有游戏可玩，独占我们也可以塞钱，道德还是高。当然我估计各位第三方道德也高，不会要这些黑钱。以上逻辑简称“商业决策”。

■ 蓝光这么大，各位行行好，就多塞点边角料么

■ 第一方，起床了……

1. 第三方的道德相信会比平井高，起码现在是这样；
2. 塞边角余料，还让第三方出P骗钱的豪华版啊 囧 ；
3. 第一方不是早就起床了吗？

谈塞钱。。ms笑了。
喷子可以歇歇了。够无聊的了

引用:

原帖由 wuqu 于 2008-6-2 11:54 发表
谈塞钱。。ms笑了。
喷子可以歇歇了。够无聊的了

翻译很赞...

这个不是MS一直都在做的么，原来sony高层这么落后啊

幕后制作花絮

这意味着phill走人之前从来没塞过钱么？？

为独占付出 是 合情合理的

自己赛钱骂别人塞钱不对， 是强盗逻辑，

骂了别人塞钱不对，又说自己塞钱， 是表子行为

LZ又丢人现眼来了。

GTA4的惨痛教训...

引用:

原帖由 马甲007号 于 2008-6-2 11:56 发表
这个不是MS一直都在做的么，原来sony高层这么落后啊

不塞钱的恶果，SE只出CG不出成品，资源都用花最后残渣的XO版与无尽隐秘上！

SONY和微软,什么时候没为独占塞过钱?

叉包终于出山了！

引用:

原帖由 jfb 于 2008-6-2 12:05 发表
为独占付出 是 合情合理的

自己赛钱骂别人塞钱不对， 是强盗逻辑，

骂了别人塞钱不对，又说自己塞钱， 是表子行为