[新闻] 零售商称X360“已死”

Xbox 360 Dead in Oz?  
The 360 continues to spiral downhill according to Australia’s major retailers.
  
  
April 07, 2008 - 10 major Australian retailers who together run over 2000 stores across the country have stated in a survey undertaken that the 360 just cannot keep up with the Wii and Playstation 3.

The survey carried out by SmartHouse and ChannelNews revealed the PS3 is doing well because of the built in Blu ray drive while the Nintendo Wii appealed to women and children due to its unique motion sensors and interactivity. Consumers just don't see the 360 as value for compared to the Wii and Playstaton 3 when contrasted in price, features and game play according to survey results.

"Both the Sony PS3 and Nintendo Wii appeal to women and families and with Sony now winning the HD format war we can also sell the PS3 as a Blu ray player. This will allow us to also sell Blu ray content" claimed one of the retailers involved in the study.

Recent GFK reports show that both the Playstation 2 and 3 are outselling the 360 in Australia with Nintendo's Wii in the current lead.

A Melbourne based retail company stated "The Xbox 360 is dead. We are stocking it because of our relationship with Microsoft however all our energy and marketing is going into the PS3 and the Nintendo Wii unless Microsoft come up with something new or additional marketing dollars. Halo 3 was big on the Xbox but that was about it. They have tried discounting and value add offers and even that is not working. We are even thinking of dumping the console all together".

A leading European gaming publication that seems to bare a close relationship with Microsoft mentioned plans for a new Xbox in development which contains a Blu ray drive. Not however being directly sourced from Microsoft, this development is not confirmed.

The future of the Xbox 360 in Australia is still uncertain but one thing is for sure, it is looking quite bleak.