[新闻] 北美黑色星期五 ，任天堂销售喜人

(maidofhonor@TGFC 译)

超级马里奥3D乐园以及萨尔达天空之剑，帮助任天堂成功的开启北美年末商战的序幕。

在十一月十一日展开店头发售的3DS游戏"超级马里奥3D乐园"，首发销量50万套的成绩，
已经成为该公司有史以来销售成长最迅速的携带掌机马里奥系列，北美任天堂董事长雷吉说。

同时，在星期天十一月二十日所发售的Wii平台"萨尔达天空之剑"，
也已经在北美达成53万5千份的销售量，成为历史上销量增长最快速的萨而达系列作品，他说。

这些强作的发售也一同带动了任天堂3DS以及Wii硬件平台的销量，雷吉说。

上周的3DS硬件销量达成3倍(325%)相较于十一月六日当周销量。
而相较于"超级马里奥3D乐园"发售之前一个星期，销量则是增长了49%。

"这样的成果，直接带动我们3DS平台的业务，让我们超越了当时DS发售后第一年的成绩，
只用了八个月便达成了，而我们还有圣诞假期的销售扩张在前头"

雷吉说，

"我们手上还有马里奥赛车7等着发售(星期日，十二月四日发售)，而这将继续带动我们全年的3DS销售量。"

在2004年十一月任天堂DS在北美销售一年以后，达成了237万的销售数字。

任天堂Wii 则经历了该平台有史以来最强势的黑色星期五销售量，达到了50万台的数字，
而这数字仅是黑色星期五当天，与某些店面前一天预售的总销售量。


雷吉认为，黑色星期五的销量走势能够帮助任天堂成功地度过年末商战。

"我们很清楚的了解黑色星期五以及当周对于整个圣诞销售季的关键性，
而这样的销量效应对于我们的产品相当重要，而我们也很幸运的目睹这销量的走高。"

他说，

"对于我们而言，这个效应是由强势且独特的软件所带动的，
而我们能感到自信的部分在于，我们手边仍有更多软件等着在这个圣诞销售季节调控发售。"

同样来自任天堂：富豪街 (十二月五日发售，Wii平台)，根据雷吉的形容，

"这是款在日本销量不错的软件。想像由马里奥以及其他任天堂主角们，
加上Square Enix公司的主角们所演出的棋盘、经商游戏要素，全部集结在一部作品里的游戏。

这是一款相当有趣且独特的作品。我们认为它将在本次圣诞假期中得到相当不错的成绩。"

Super Mario 3D Land and The Legend of Zelda: Skyward Sword helped Nintendo to a successful kickoff of the holiday sales season.

The new Nintendo 3DS game, Super Mario 3D Land, which landed in stores Nov. 11, has become the fastest selling portable Mario game in company history, selling more than 500,000 units since launch, says Nintendo of America president Reggie Fils-Aime.

Meanwhile, the Legend of Zelda: Skyward Sword, released for the Nintendo Wii on Sunday, Nov. 20, has sold 535,000 copies since its U.S. launch, making it hte fastest-selling Zelda game ever, he says.

These strong new releases also drove sales of Nintendo 3DS and Wii systems, Fils-Aime says. Last week's 3DS sales tripled (by 325%) compared to sales the week of Nov. 6, the week before Super Mario 3D Land debuted; the week of its debut, sales rose 49% over the previous week.

"What this has been able to do is drive our Nintendo 3DS business in only eight months to surpass the full first year volume of the original DS and we still have the bulk of the holiday to go," Fils-Aime says, "and we still have the launch of Mario Kart 7 (out Sunday, Dec. 4) to continue driving our full-year sales on Nintendo 3DS."

Sales of the original Nintendo DS hit 2.37 million in the first year of its Nov. 2004 U.S. release.

The Nintendo Wii had its biggest Black Friday ever more with than 500,000 units sold just during Black Friday and the pre-Black openings at some stores, he says.

Fils-Aime thinks the Black Friday sales momentum could help Nintendo to a successful holiday sales season. "We know that Black Friday and that entire week is a key selling week and it is important for products like ours to have a jump in momentum and we were fortunate to see that," he says. "For us, it really was driven by unique and powerful software and what gives us confidence is that we still have more software to launch in the balance of this holiday period."

Also coming from Nintendo: Fortune Street (Dec. 5, for Wii), which Fils-Aime describes as "a franchise that has sold quite well in Japan. Imagine a board game meeting a grow-your- business all done in a video context with Mario and other Nintendo characters, as well as characters from Square Enix. It's a very interesting very unqiue title. We think it is going to do quite well for us during the holiday."

[ 本帖最后由 maidofhonor 于 2011-11-29 07:08 编辑 ]