欧版PS3发售后，BD在欧洲市场已呈席卷之势

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来自国外网站的消息，在欧版PS3推出之前，HD DVD在欧洲市场上一直小幅领先于BD。但在欧版PS3推出后，BD在次世代DVD销售竞争方面迅速超越HD DVD，蓝光TITLE在次世代DVD软件中占据了87%的市场份额。


PlayStation 3 gives Blu-ray disc sales a boost
Impact of new console in market "significant"


21 May 2007 - News from the Blu-ray Disc Association suggests that the impact of PlayStation 3 on sales of Blu-ray Disc movies in North America and Japan after the launch of the console last November has been "significant".

Early market data sourced by the association indicates that a similar trend is developing in Western Europe.

Industry data for the period from 1 January until the end of April shows a change in market dynamics in the European HD software market.

Up until the PS3’s launch on 23 March, HD DVD was comfortably outselling Blu-ray discs. However, in the week after PS3 was launched in Europe, Blu-ray discs accounted for almost 87% of all HD disc sales.

In the period since 23 March, Blu-ray discs have consistently out sold HD DVD's rival product by a significant margin.

In the latest week that the figures report, Blu-ray discs outsold HD DVDs by a factor of more than three to one.

This means that despite the PS3 being available for only one month of this four-month period, Blu-ray software sales account for over 64% of the total volume since the start of the year.

For the good of the overall Blu-ray cause, it looks like these figures justify Sony's inclusion of a Blu-ray disc drive in their next-gen console, despite the delays this caused to the launch of the product and partly accounting for its high price.