http://www.neogaf.com/forum/showthread.php?t=157404




May 22, 2007 - Nintendo held a Media Summit in Seattle this week to showcase some of the games scheduled to debut this summer and beyond. To kick off the event, NOA president Reggie Fils-Aime took the podium and gave a speech about the Big N's profits and philosophies. He also touched upon a number of subjects, from upcoming games on the way to Nintendo's dedication to the hardcore player, even as it reaches out to the untapped expanded audience. Fils-Aime hyped up the recently-dated Metroid Prime 3 as the title that will appeal to the hearts of the hardcore and promised that Super Mario Galaxy, Smash Bros. Brawl and The Legend of Zelda: Phantom Hourglass would all be released later this year. Boo-yah?
Reggie's speech was originally under embargo -- as is all of our coverage -- but after some online sites decided to ignore this embargo and post up the speech anyway, NOA relented and allowed everybody to run with it. We've transcribed the speech in full for readers below:

In the history of the videogame industry here in the United States, only one company has ever been the number-one manufacturer of a hardware console, the number-one manufacturer of a portable console, the number-one game publisher and the owner of America's top-selling game all at the same time. The company was Nintendo back in the 80s. And now today we've done it all over again.
The second point is a sales chart -- one of the few I'll show. What this shows is the monthly cumulative sell-through for hardware in the US for this year. If you can't see it clearly there in the back, the red line all the way at the top is Nintendo DS. The second line is Wii. The third line, interestingly, is PS2, not PS3. PS3 is down there at the bottom, just holding off Game Boy Advance. [Laughter from the crowd]
This is a chart that demonstrates what momentum is all about. And I think what you're going to see today is that Nintendo has momentum and will continue to have momentum all through the summer and all through the balance of the year.
For the moment, let me go past individual company fortunes and instead talk about some broader trends going on not only in the US, but worldwide. Broader trends that we believe really help showcase where the industry is going and our role in it, and that truly is the big story. Let's start with Japan. Last year in Japan, more than half of all games sold played only on the Nintendo DS. In other words, more than half of the software purchased by consumers was just on one machine. Also in Japan consider this: during the last console generation for GameCube, less than half of those systems were set up in the living room. Today with Wii it's over 75 percent set up right there in the main room of Japanese households. Something is clearly happening.
Let's move on. Here in Europe, both of the rival home console systems are selling at slower rates than their predecessors. Now that's shocking. And in the last weekly sales data that I saw out of France, of the top 15 best-selling games, all were for Nintendo platforms. Something is clearly happening in Europe.



Reggie shows off some of Nintendo's expanded audience games.

Here in the US I can share some detailed market information on what is happening and what we believe are the early signs of a significant market change. In less than a year and a half, there's been huge movement in the consumer make-up of consumers buy Nintendo DS. For example, the number of female purchases for the hardware system is up 42 percent. The number of people purchasing Nintendo DS over the age of 30 is up 127 percent. If you narrow that band down to consumers over 35, the increase jumps to 212 percent. The reason for this widening appeal is no secret -- we've been talking about it for quite some time. It draws directly from the new type of software that's being introduced to these new consumers. Here's an example. We look at the percent of female purchasers for a typical DS game like Mario Kart. You can see here that female purchasers represent only about 12 percent, but look how these other games perform. Nintendogs is double that percentage. Brain Age: Big Brain Academy is also significantly representing purchasers that are female. Let's look at another set of bars -- bars that represent consumers age 25 and up. Here both Kart and Nintendogs range from a third to 40 percent of all purchases. The Brain games are over half. I don't think there has ever been software in this industry driving this type of profile.
For Wii, it comes as no surprise that a year ago -- just about at this time, a few weeks before -- we were at a substantial deficit in terms of awareness for the console and also purchasing intent. But certainly when we showed up at E3 the lid blew off. We certainly got gamers in the industry device. But as much as it pains me to say it, not all consumers are interested in what happens at E3. What we needed to do was to make the message to the core and reach non-gamers, lapsed gamers, people who haven't played games either never or certainly in a very long time. And we did that. When it happened, we became a viral and cultural phenomenon all to itself, driving all types of activity in the online real as well as in the real world. So today by a number of different measures we have a comfortable lead in terms of purchase intent. But is what is more compelling is what's going on inside the households that have a Wii. There's no question that consumers are picking up a controller that have never played videogames before and they're enjoying it and having a phenomenal times.

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[ 本帖最后由 NintendoWii 于 2007-5-23 09:50 编辑 ]

引用:

原帖由 pxopam 于 2007-5-21 16:32 发表

果然是真的，这个发布会现在还没什么料，目前就有一则IGN报道的关于雷吉谈论Wii和NDS的发言.