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[新闻] 真正的业界地震?IW两BOSS和AB社掰了

http://investor.activision.com/releasedetail.cfm?ReleaseID=448656

SANTA MONICA, Calif., March 2, 2010 /PRNewswire via COMTEX News Network/ -- Activision Publishing, Inc. (Nasdaq: ATVI) today announced new strategic plans for the Call of Duty(R) franchise, one of the best-selling video game franchises of all time.

The plans include the formation of a dedicated business unit that will bring together its various new brand initiatives with focused, dedicated resources around the world. The company intends to expand the Call of Duty brand with the same focus seen in its Blizzard(R) Entertainment business unit. This will include a focus on high-margin digital online content and further the brand as the leading action entertainment franchise in new geographies, new genres and with new digital business models.

"2010 will be another important year for the Call of Duty franchise," stated Mike Griffith, President and CEO of Activision Publishing. "In addition to continued catalog sales, new downloadable content from Infinity Ward and a new Call of Duty release, we are excited about the opportunity to bring the franchise to new geographies, genres and players."

The company expects to release a new Call of Duty game from Treyarch this fall. In addition, Infinity Ward is in development on the first two downloadable map packs for Modern Warfare(R) 2 for release in 2010.

The company is also for the first time announcing that a new game in the Call of Duty series is expected to be released in 2011 and that Sledgehammer Games, a newly formed, wholly owned studio, is in development on a Call of Duty game that will extend the franchise into the action-adventure genre. Sledgehammer is helmed by industry veterans Glen A. Schofield and Michael Condrey. Prior to joining Activision Publishing, Schofield was the Executive Producer of the award-winning game, Dead Space and Michael Condrey was the Sr. Development Director on the game. The Dead Space franchise has won more than 80 industry awards worldwide including the prestigious A.I.A.S. Action Game of the Year and two B.A.F.T.A.S.

The Call of Duty business unit will be led by Philip Earl, who currently runs Activision Publishing's Asia Pacific region and previously served in senior executive positions with Procter & Gamble and Nestle. Activision Publishing veterans Steve Pearce, chief technology officer and Steve Ackrich, head of production, will lead Infinity Ward on an interim basis. Jason West and Vince Zampella are no longer with Infinity Ward.

Lastly, Activision Publishing announced that the company is in discussions with a select number of partners to bring the franchise to Asia, one of the fastest growing regions for online multiplayer games in the world.


简而言之就是IW的两个BOSS和AB社为了COD IP权利分配及改组IW一系列问题上谈崩了之后玩失踪然后被AB社开掉了

据说AB社雇了一群熊叔保安包围了IW社

然后公布了今年COD新作还是按原计划由Treyarch制作,明年将由原先制作Dead Space的人跳出来成立的Sledgehammer Games推出COD新作,IW社将做MW2的地图包。COD系列总负责人将由Activision原来管亚太区发行的Philip Earl担任。

Activision这种代理商出身的看来这一出总是逃不掉的


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  • hanzo 发贴积分 +50 版务处理 2010-3-3 12:50

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原帖由 油炸松鼠 于 2010-3-3 12:50 发表
只要现代战争仍然是IW出就没问题.
IW曾在一月份宣布过暂不做MW续作

这可能是这次掰的原因之一



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原帖由 卖哥 于 2010-3-3 13:38 发表
IW过去和EA合作,现在也可以回去的嘛,反正在EA他也有品牌。
和EA合作的时候是2015工作室

Activion早在2003年收购了IW

这次震动带给2名前高官的必是AB社针对他们无穷尽的官司


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