300猛男又破记录

http://www.highdefdigest.com/new ... /300_Breaks_Blu-ray,_HD_DVD_Sales_Records/844

Well, that didn't take long. A week after its initial release, '300' has eclipsed all previous releases to become the fastest and highest selling high-def disc yet.

According to Warner Home Video, more than 250,000 copies of the CGI epic have been sold to consumers on Blu-ray and HD DVD.

In a press release issued this morning, the studio boasts that '300' now joins five other Warner titles in the top ten best selling high definition titles -- a list that includes 'The Departed,' 'Superman Returns,' 'Planet Earth - The Complete BBC Series,' 'Batman Begins,' and 'Happy Feet.'

The studio was quick to point to its dual-format support as the reason for its success. "This phenomenal response to '300’'is the latest proof that our approach makes the most sense in today’s market and has enabled Warner Home Video to continue to lead the market in high definition sales," said Ron Sanders, President of Warner Home Video.

Warner says it now has a more than 30% market share of high-def disc sales thanks to its dual-format strategy.


“300”打破了之前HD和BD影碟的最快销售记录，两个版本销售量已超过25万。华纳已占据超过30%的高清影碟市场。


http://www.highdefdigest.com/new ... D_DVD_by_2_to_1/848

In its first week out of the gate, consumers preferred the Blu-ray edition of '300' nearly twice as much as its HD DVD counterpart.

That's according to numbers which first appeared Wednesday in a USA Today blog post and again today in a new article at Home Media Magazine.

This news follows Warner's announcement earlier this week that the Blu-ray and HD DVD editions of '300' had shattered earlier records to become the fastest and best-selling high-def disc title yet. Warner's press release, which emphasized the studio's dual-format support, did not break out sales numbers (or ratios) for the two formats.

While the 65:35 ratio roughly matches the overall market share for both formats, HD DVD supporters had hoped that a series of supplemental features exclusive to the HD DVD edition of '300' might help the format pull out from under its next-gen rival.

There's been no official response from the HD DVD camp, but sources suggested to High-Def Digest this morning that -- like 'Casino Royale' before it -- '300' struck a particular chord with Blu-ray's PS3-dominated consumer base.

到目前为止，“300”的高清影碟销售中，BD和HD的比例为65：35。