Apple Sells Over One Million iPhone 3GS Models

iPhone 3.0 Software Downloads Reach Six Million

CUPERTINO, California—June 22, 2009—Apple® today announced that it has sold over one million iPhone™ 3GS models through Sunday, June 21, the third day after its launch. In addition, six million customers have downloaded the new iPhone 3.0 software in the first five days since its release.

“Customers are voting and the iPhone is winning,” said Steve Jobs, Apple’s CEO. “With over 50,000 applications available from Apple’s revolutionary App Store, iPhone momentum is stronger than ever.”

The new iPhone 3GS is the fastest, most powerful iPhone yet, packed with incredible new features including improved speed and performance—up to twice as fast as iPhone 3G—with longer battery life, a high-quality 3 megapixel autofocus camera, easy to use video recording and hands free voice control. iPhone 3GS includes the new iPhone OS 3.0, the world’s most advanced mobile operating system with over 100 new features such as Cut, Copy and Paste, MMS*, Spotlight™ Search, landscape keyboard and more. iPhone 3GS customers get access to more than 50,000 applications from Apple’s revolutionary App Store, the largest application store in the world where customers have already downloaded over one billion apps. iPhone 3GS offers twice the capacity for the same price with a 16GB model for just $199 and a new 32GB model for just $299.** And iPhone 3G is available at the breakthrough price of just $99 for the 8GB model—a huge milestone for the high end smartphone market.

*MMS messaging is available only on iPhone 3G or iPhone 3GS; fees may apply. MMS may not be available in all areas. MMS support from AT&T will be available in late summer.

**Qualified customers only. Requires a new two year AT&T rate plan, sold separately.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

没有3G的iPod Touch和iPhone还是有差距的

苹果公司今天宣布，自上周五上市以来，iPhone 3G S手机在截至到周日的第一个周末三天时间内，销量已经突破100万台，这一成绩和去年的iPhone 3G上市周末持平。另外，上周中发布的iPhone OS 3.0软件至周日的五天内下载量已经突破600万次。

今年iPhone 3G S的上市，并没有像前两年那样制造美国甚至全世界的轰动效应，没有人提前一周排队，上市当天各地苹果/AT&T店铺门前的排队人数也不算太多。有媒体和分析人士就此评论称，今年的iPhone 3G S相比上代iPhone 3G并没有翻天覆地的变化，新增的视频拍摄、电子罗盘功能以及运行速度的提升并不能给老用户足够的理由买单升级，因此iPhone 3G S的首发销量应该会低于去年的iPhone 3G。

但这种论调无疑忽略了一点，今年苹果和AT&T首次允许消费者提前预订，待首发日只需前往店内取机即可，不需要刻意提前排队。因此，虽然今年的首发日没有往年热闹，但iPhone 3G S的首发销量并不一定逊于iPhone 3G，苹果今天官方公布的销量数字就证实了这一点。另外，由于新购机用户众多导致的网络拥堵，部分购买iPhone 3G S的用户用了两天时间才完成激活。苹果为此专门给这些用户发去Email，表态将向他们赠送价值30美元的iTunes商店礼品卡作为补偿，这则消息也从另一侧面证明了iPhone 3G S的巨大销量。

值得注意的是，在苹果的官方新闻稿中，特意援引了公司CEO史蒂夫乔布斯的评论：

“消费者正在用行动投票，证明iPhone的成功。苹果革命性的App Store软件商店中已经有超过50000款软件，这让iPhone的势力愈加强大。”

或许他说了什么已经不重要了，这是自乔布斯1月份宣布病休半年以来，其谈话首次出现在苹果新闻稿中。在之前的几个月内，苹果各种重量级产品发布的官方新闻稿中，例行的高管评论段落均是由首席运营官Tim Cook或全球营销高级副总裁Phil Schiller等完成。联系上周末华尔街日报传出乔布斯接受肝移植手术的消息，苹果似乎在有意暗示乔布斯已经康复，即将复出。