新闻来源：http://news.xbox.com/2014/01/xbox-one-december-npd

NPD 公布了美国市场 12 月的游戏软件硬件销售数据。

全年零售额比去年下跌 2%。
12 月销售额同比上升 2%。
12 月硬件销售额同比上升 5%。
12 月游戏销售额同比下跌 9%。

Xbox 平台的数据：
XBOX One 销量 90.8 万台，占据首位。
XBOX  360 销量 64.3 万台，排在第三位。
XBOX 两个平台的主机销量占据美国市场的 46% 份额。
XBOX 两个平台的软件硬件销售额 13.9 亿美元，占据美国市场的 50% 份额。
XBOX One 的软件硬件附着率是 2.9（零售+数字版合计）。
次世代平台游戏销量前十位，Xbox One 有 6 个：BF4、Forza 5、DR3、Ryse、Madden、CODG。

微软 Xbox 产品管理主管 Aaron Greenberg 在鸟博透露另外两项美国 NPD 光盘版游戏数据，截至 12 月底：

Xbox One 光盘版游戏销量 480 万张，PS4 的是 420 万。Xbox One 光盘版第一第二方独占游戏销量 150 万张，PS4 只有不到 60 万张。《僵尸围城 3 | Dead Rising 3》光盘版销量 52.6 万张。《极限竞速 5 | Forza Motorsport 5》光盘版销量 45.7 万张。《罗马之子 | Ryse: Son of Rome》光盘版销量 43.1 万张。Xbox One CODG、BF4 两个游戏销量都比对手高。

引用:

December NPD Group figures released today revealed Xbox One was the number one selling console in the market in the U.S., selling 908,000 units in December. Additionally, Xbox 360 continued to see strong momentum with 643,000 units sold in December, putting it in the number three spot overall, and lead for last generation hardware. Together, Xbox One and Xbox 360 held 46 percent of the hardware market share in the U.S. and showed a 10 percent year over year growth from December 2012.

“We’re grateful for the excitement and support of our fans – many purchasing their next Xbox console and many joining the Xbox family for the first time,” said Yusuf Mehdi, corporate vice president of marketing, strategy and business for Xbox. “Our journey is just starting, with more innovation, games and entertainment coming in 2014 and far beyond.”

December 2013 NPD highlights include:

Total combined retail spend on the Xbox platform (Xbox One and Xbox 360) in December reached $1.39 billion, 50 percent of the combined software, hardware and accessories spend in the U.S. (Source: NPD Group, December 2013).

During the month of December, Xbox One held six of the top 10 spots on the new generation console game title list: “Battlefield 4,” “Forza Motorsport 5,” “Dead Rising 3,” “Ryse: Son of Rome,” “Madden NFL 25” and “Call of Duty: Ghosts” (Source: NPD Group, December 2013).

Fans continue to show their excitement for new generation Xbox One games, with U.S. consumers purchasing an average of 2.9 games* per console since launch.

As Mehdi mentioned last week in a thank you letter to fans, 2013 was an incredible year for gamers, entertainment fans, our industry and Xbox. You can read his full letter here.

For more information on Xbox One and Xbox 360, please visit Xbox Wire for the latest news.

[ 本帖最后由 cangying 于 2014-1-18 05:19 编辑 ]