[新闻] 平井一夫：为了确保PS3独占，塞点钱也不是不可以

引用:

Hirai: Sony Could Pay to Secure PS3 Exclusives

By Tom Ivan
http://www.next-gen.biz/index.ph ... =10724&Itemid=2

SCE president Kaz Hirai says that Sony may consider the possibility of shelling out to secure exclusive third party releases for PlayStation 3, while the company will be pushing for exclusive content on PS3 versions of multiplatform titles.

During an interview with with semi-official PlayStation blog threespeech Hirai was asked if he would consider reversing ex-worldwide studios boss Phil Harrison’s policy of not paying for exclusives. He told the site that it was an option, but also acknowledged that it was usually more financially viable for publishers to release their games on multiple platforms.

“That’s something that we can re-evaluate,” he said, “but it’s also something that the publishers need to make a business decision on. Ultimately, it becomes a dialogue – if it makes sense for them to go exclusive, that’s a business decision that they need to make. But generally speaking, because of the investments that publishers need to make in this round of hardware, it’s going to be more difficult for publishers to make that decision.”

What’s more likely, Hirai said, is that developers will leverage the capacity of the Blu-ray format to create exclusive PS3 content for multiplatform games.

“Where we come into the picture is to have that dialogue with the third party publishers, to say: ‘OK, what can we do together if it’s not exclusive that makes the PS3 version of the game more compelling for the consumers than any other version?’

“Let’s face it – all the games are coming out on a Blu-ray disk which has 50Gb capacity, so let’s put in some making-of content, or maybe additional levels. Also, it really becomes important for the first party studios to really come up with some envelope-pushing, genre-defining content.”