Fox taking a shine to 'Halo'
Studio signs deal to become primary licensor
By BEN FRITZ

http://www.variety.com/article/V ... oryid=1009&cs=1

Fox is back in the "Halo" business.

Less than a year after its plans to co-produce with Universal a movie based on Microsoft's hit videogame franchise were abruptly canceled, 20th Century Fox has signed a deal to become the primary licensor for "Halo."

That means the studio will handle worldwide merchandise licensing for "Halo" on behalf of the tech giant.

Though the unsuccessful film development helped bring the two companies closer together, Fox's licensing division has a longer relationship with Microsoft. It handled similar duties for "Perfect Dark Zero" and "Kameo: Elements of Power," two Microsoft-published games that came out in late 2005 in conjunction with the launch of the Xbox 360.

"Those two games established our relationship with them as a licensing agency, and those conversations continued during the same time that a 'Halo' film was in development here," said Elie Dekel, exec VP of domestic licensing for Fox.

He added that Fox's licensing division focuses primarily on teens and young adults instead of kids, as some other studios do, which makes "Halo" a good fit.

Fox is aiming to launch a broad array of products, from books to apparel to collectible merchandise, in conjunction with the release of "Halo 3" in September. But given the huge popularity of the vidgame series, Dekel said he's confident his division can continue to sell licensed products in the next few years until a fourth "Halo" game comes out.

"Halo" is one of the videogame industry's most popular franchises. Original game and "Halo 2" have sold more than 14.5 million units.

Fox is already in various stages of discussion with several dozen licenses and will be talking to potential partners at this week's Toy Fair in Gotham.

简译：

微软在去年10月31日确认《HALO》电影的拍摄计划已经中止，原计划与环球和福克斯继续合作的谈判破裂。最近 Variety 杂志网站又刊出报道，称虽然电影没有拍成，但FOX与微软在游戏改编权与相关衍生品的开发上达成了更紧密的合作关系。

20世纪福克斯日前签署了一份协议，成为和微软的HALO 3系列衍生品开发权的首席持有者。Fox计划开发从书籍到各种周边收藏品的HALO 3衍生品。但计划中不包括电影。所以今年9月前后会有铺天盖地的HALO 3衍生品袭来，但不会有电影的任何消息。

引用:

原帖由 sweden 于 2007-6-19 23:48 发表
拉X了还是那么努力用功啊..........

楼下头像好湿 准备过一阵子盗版

已经谢霆锋了

现在是有低热，头疼……

感谢关心