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Google企业声誉从第8暴跌至第28

这篇说了一些大概,数据是怎么来的,为什么Apple和Google掉了。https://www.reuters.com/article/us-companies-reputation/apple-google-see-reputation-of-corporate-brands-tumble-in-survey-idUSKCN1GP1CI

The poll, conducted since 1999, surveyed 25,800 U.S. adults from Dec. 11 to Jan. 12 on the reputations the “most visible” corporate brands.

John Gerzema, CEO of the Harris Poll, told Reuters in an interview that the likely reason Apple and Google fell was that they have not introduced as many attention-grabbing products as they did in past years, such as when Google rolled out free offerings like its Google Docs word processor or Google Maps and Apple’s then-CEO Steve Jobs introduced the iPod, iPhone and iPad.

“Google and Apple, at this moment, are sort of in valleys,” Gerzema said. “We’re not quite to self-driving cars yet. We’re not yet seeing all the things in artificial intelligence they’re going to do.”


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