[新闻] SONY CEO霍华德斯汀格：缺货还降价？当我是XX啊

SONY CEO霍华德斯汀格近日接受了一家德国媒体的访问。
当记者问道今年PS3是否会降价时，斯汀格表示目前玩家对ps3的需求超过了sony的生产能力，在缺货的情况下ps3今年基本不可能降价。
斯汀格同时还表示sony目前还在贴钱销售ps3的硬件，但是靠着软件权利金的补贴，已能实现游戏业务整体盈利。

Sony's Stringer: We Can't Make Enough PS3s

28 Aug 2008
Sir Howard Stringer



Sony CEO, the 66 year-old Sir Howard Stringer, has told German news outlet Welt Online that he does not expect the R&D cash spent on PS3 to be recouped soon. Asked by the Welt if he could ever see the $3 billion

spent on development of the console, he responded, "Not for as long as I live (laughs). It will certainly take some time."

"Consumers are purchasing our PlayStation 3 video game consoles faster than we can produce them."

"We currently have a production bottleneck with the PlayStation 3", he continued.

He also confirmed that even with hardware bottlenecking due to demand, "You also know, however, that our business model is not perfect, and that we make a loss on every console we sell. "

So, how is Sony making any money from PS3?
"In the meantime, we earn money with the games. We are currently at the stage in which we need to get a grip on the production costs. That takes time. We are already making more money with the games than we are losing with the hardware."

What about a price cut then? Will there be one this year? "I think not", says Sir H enigmatically.

[ 本帖最后由 lionheart007 于 2008-9-1 22:43 编辑 ]