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Remember how 2008 started? Sony and some pundits proclaimed that 2008 would be the "year of the PS3." With GTA IV, Metal Gear Solid 4, LittleBigPlanet, the launch of PlayStation Home, addition of Trophies and a new video marketplace, one could argue that the PS3 should have fared better. And while total PS3 sales in the U.S. were up 40 percent in 2008, the fact of the matter is that 2008 was anything but "the year of the PS3." Indeed, it was the year of the Wii, and to a much lesser extent, the year of the Xbox 360.
"Should they price at parity with Xbox 360 ($299), I think that PS3 sales would exceed 360 sales, and eventually, they could catch up."
I think yes, price cuts are key, and no, I would definitely not say the PS3 is destined to be in third place. Surveys have shown that even in 2008 the PlayStation 2 was still the most played console system. At its height, the PS2 was selling over 20 million units a year. It took the Xbox 360 nearly three years to reach what the PS2 was selling in its peak years. Sony still has that large fan base that has not yet upgraded to the current generation.
With Sony owning Blu-ray technology, they definitely have a long-term edge on the Xbox 360. Plus, Sony still has a ton of exclusives in the works that will surely drive sales in 2009, such as Uncharted 2 and God of War 3.
Ultimately, we expect Sony will continue to think long-term in terms of PS3 market share ranking, positioning their commentary relative to a console cycle that could last 10 years and Blu-ray technology that could eventually have meaningful relevance to the consumer.
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