[新闻] npd：多数用户靠口口相传来获得游戏讯息&三大主机持有的兼容度统计

PORT WASHINGTON, NEW YORK, September 14, 2009 - According to Gaming Device Profiles, a series of new platform-specific reports from leading market research company,
The NPD Group, 41 percent of all gamers report that they rely on word of mouth to obtain information on video games.

While this varies from one platform to another, all current generation platforms, including portables, rely on word of mouth above all other information sources, followed by hands-on play at friends' and/or relatives' homes at 31 percent.
Magazine and online ads, as well as incentives/coupons and social networking sites are the least influential to gamers, with as little as five percent of all gamers using the latter for information.

The reports look beyond video game sales, uncovering new game development, distribution, and merchandising opportunities by offering insight into the types of consumers most likely to use particular console services, and what activities they perform on those consoles, across all gaming platforms.
They look at gaming platform ownership and usage penetration, owner and user demographics, purchasing habits, micro-transactions, and more.

“When it comes to developing successful games and targeting marketing and promotions, each gaming platform has its own unique challenges and opportunities to consider,” said Anita Frazier, industry analyst, The NPD Group.

Cross-Ownership*
According to the reports, among Wii owners in the United States (who represent 32 percent of all gamers), 14 percent also own a PlayStation 3, and 26 percent own an Xbox 360.
Among PlayStation 3 owners (who currently represent 10 percent of all gamers), 42 percent own a Wii and 34 percent own an Xbox 360.
However, among Xbox 360 owners (20 percent of all gamers), 42 percent own a Wii, but only 18 percent own a PlayStation 3.