[新闻] 索尼：业界想要幸存下来就必须要革新和进化

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1^# 大中小发表于 2012-8-29 20:07 显示全部帖子

来源：gamespot

PlayStation Europe boss Jim Ryan says "no entertainment industry can just carry on the way it was," adding the walled garden model is breaking down.

The gaming industry must innovate and evolve if it wants to flourish, according to PlayStation Europe boss Jim Ryan. Speaking to MCV, the executive sounded off on the varied trends in the industry today.

“It is great that the industry evolves and goes in different directions,” Ryan said. “No entertainment industry can just carry on the way it was. For our industry to thrive and prosper it has to evolve and it has to innovate."
Ryan also explained that he believes closed platforms are "breaking down a bit" as a result of the rise of connected devices. He noted that the PlayStation 2 and PSP were not proper connected devices, and the PlayStation 3 and PlayStation Vita are.
“This is new ground for us," he said. "It didn’t seem it at the time but these walled gardens are actually nice, cosy places, and we are now going out into the big bad world where there are no rules. We are trying to set those rules."
The executive said Sony is being forced to "reset" much of its thinking, noting the company has been pushing the original PlayStation, PS2, and PS3 "basically the same way," and this was a mistake.
"And then all of a sudden we are like ‘You have to forget that and think differently’,” he said.

游戏业界想要繁荣就必须要革新和进化，根据欧洲Playstation 总裁 Jim Ryan对MCV所说，该高管的话今天在业界通过各种不同的渠道流传。

“业界进化并且走向了不同的方向是非常好的事情。”Ryan说“没有娱乐业可以一直保持着它的道路不变。为了让我们的业界繁荣和昌盛它就必须要革新和进化。”

Ryan还解释说，他相信封闭的平台由于互相连接的设备的崛起而“有些垮台”。他提到PS2和PSP就不是能充分连接的设备，而PS3和PSV就是。

“这对于我们来说是个新领域”他说“现在看不出成效，这些被围墙围住的花园目前是很不错，舒适的地方，而我们将进入无秩序的巨大的糟糕世界。我们正准备制定秩序。”

该高管称索尼正在致力于“重启”很多它的想法，谈到公司在推行PS2和PS3上“基本用了相同的方式”，这是个错误。

“这一切就像是突然发生，我们就像是‘需要忘记那些然后用不同的方式思考’”他说。

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