日经最新采访岩田聪，最后一段

从长期来看，退市会不会是一个选择？

季度财报不适合任天堂，我们不可能事先就知道一个产品会卖得如何。当我们定计划的时候，即使我们认为是会达成的，但是有时候事情往往没有向好的地方发展，结果引起了投资者的不满。但是还是要感谢股票市场，才能有任天堂今天的规模。公司现在的情况的确不行，但是不会仅仅因此就全盘买回股票。

Nikkei has published another interview with Nintendo president Satoru Iwata, this time in English. Iwata spoke about Nintendo’s poor financial performance as of late, those who are concerned about the company’s business operations going forward, and more.

Iwata also mentioned the need to “abandon old assumptions about our businesses”. This includes M&As (mergers and acquisitions), he said.

Head past the break for Iwata’s comments in full.

On what caused Nintendo’s poor performance…

Nintendo has undergone continuous changes over years, moving from Hanafuda playing cards to video games, and offering newer systems like the Wii. But we’ve been preoccupied with a fixed idea of what a game should be like. The game industry is at a turning point amid new developments like the rise of smartphones.

On those who express concerns about Nintendo’s business operations going forward…

Mr. Yamauchi (former President Hiroshi Yamauchi) often said “Shitsui-taizen, Tokui-reizen,” meaning that we should act regally when things are bad, and be calm when things are going well.” Were he alive now, he would tell me to carry an air of confidence.

We built up cash reserves when earnings were strong. Because the entertainment industry ebbs and flows in wild swings, Mr. Yamauchi insisted it is vital to have deep pockets. Without savings, we could not have recovered from a single failure in game systems. Even now, we can afford many options because of our robust financial standing.

On Nintendo’s specific strategies…

We’ll change the way we sell products, by managing customer information via the Internet. We’ll offer discounts to steady, regular customers. We’ll cultivate emerging markets and launch new businesses in health and other areas. In an emerging country, you can expand the user base only after you offer a product line different from advanced economies in pricing.

We should abandon old assumptions about our businesses. We are considering M&As (mergers and acquisitions) as an option. For this reason, we’ll step up share buybacks.

On whether delisting would be an option when Iwata thinks about management over the long term…

Quarterly earnings reporting is not a good fit for Nintendo. We don’t know in advance how much of a hit a product can be. Even when we make plans thinking that a goal is reachable, sometimes things don’t go well and this ends up upsetting (shareholders). But it is thanks to the stock market that Nintendo has grown to what it is today. I don’t want to turn to a management buyout just because we are inconvenienced now.

引用:

原帖由 HDE 于 2014-2-1 11:11 发表
posted by wap, platform: 小米 (红米)

不理解，私有化公司就死不了了？你出的产品市场不认可卖不出去最后不是还要关门，难道高层自己拿钱出来发工资，支付费用？坐吃山空就算苹果也撑不了多久

按现在的亏法私有化就可以撑很多年，卧薪尝胆。但是上市公司就不允许你这样，股东不同意，结果就是一定要做变化，卖业务也好，上手机也好。