[新闻] Switch 7英寸三星OLED版年内发售

Nintendo Plans Switch Model With Bigger Samsung OLED Display
Follow Bloomberg on Telegram for all the investment news and analysis you need.

Nintendo Co. plans to unveil a model of its Switch gaming console equipped with a bigger Samsung OLED display this year, hoping the larger touchscreen can prop up demand in time for the holidays, people familiar with the plan said.

Samsung Display Co. will start mass production of 7-inch, 720p-resolution OLED panels as early as June with an initial monthly target of just under a million units, said the people, who asked not to be identified discussing internal matters. The displays are slated for shipment to assemblers around July, the people said. Representatives for Nintendo and Samsung Display declined to comment.

Nintendo seeks to sustain a Switch lineup that continues to sell well against the Xbox and PlayStation, thanks to pandemic-era breakout hits like Animal Crossing and a chip crunch that’s plagued supply of rival devices. But the gadget is now into its fifth year, while Microsoft Corp. and Sony Corp. both have new and more powerful machines in the market.

The gaming community has speculated online about the introduction of an OLED or organic light-emitting diode screen, but Nintendo has stayed mum and President Shuntaro Furukawa said in February his company has no plans to announce a new Switch “anytime soon.” Samsung’s involvement is the strongest indication that Nintendo is serious about updating the console, and on a large scale.

“The OLED panel will consume less battery, offer higher contrast and possibly faster response time when compared to the Switch’s current liquid-crystal display,” said Yoshio Tamura, co-founder of display consultancy DSCC.

Read more: Nintendo Raises Outlook After Surpassing High Expectations

Nintendo has barely outperformed fellow console makers since 2020
In February, Nintendo raised its annual forecasts after the Switch helped the company to its best quarterly earnings since 2008. The games maker hopes to sustain that run in 2021 despite stiffening competition and an ebbing pandemic.


Not Premium
Rigid OLED panel price of the Switch's display size has been falling due to over supply


The deal benefits Samsung Display because market prices for so-called rigid OLED panels have been falling due to excess supply. Winning a customer like Nintendo also helps the Korean giant -- an affiliate of Samsung Electronics Co. -- firm up production plans. Nintendo in turn secures a valuable partner and supplier at a time semiconductor shortages are squeezing the supply of display-related components.

The new display’s resolution mirrors the current Switch and Switch Lite but is an upgrade from the Switch’s 6.2-inch and Lite’s 5.5-inch size. If the console’s housing remains unchanged, the new Switch is likely to sport a thinner bezel.

https://www.bloomberg.com/news/a ... amsung-oled-display

[ 本帖最后由 mimicry 于 2021-3-4 12:00 编辑 ]