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[业评] 岩田聪告投资人书(附带个人简单翻译)

http://www.nintendo.co.jp/ir/en/management/message.html

先上原帖地址,说明是官方渠道来的资料。

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      Since the launch of the Nintendo Entertainment System in 1983, Nintendo has been offering the world unique and original entertainment products under the development concept of hardware and software integration. In the field of home entertainment, the video game industry is one of the few industries established in Japan that spread around the world, and Nintendo has established itself as a well-known brand truly representing video game culture throughout the world.
     (简单回顾任天堂发展历史,以盖棺定论的口吻肯定1983年以来任天堂作为世界著名的电视游戏品牌的地位。)

       With the belief that the raison d'etre of entertainment is to put smiles on people's faces around the world through products and services, what we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience. In addition, as the business environment around us has shifted with the times, we have decided to redefine entertainment as something that improves people's quality of life ("QOL" in enjoyable ways and expand our business areas. What Nintendo will try to achieve in the next 10 years is a platform business that improves people's QOL in enjoyable ways.
      (重申任天堂的企业愿景,即提供超越年龄、性别、游戏经验限制的产品与服务。但是由于时代发展,到了需要重新定义这个愿景的时刻。任天堂将用未来10年时间,致力于【提升人类生活品质】的工作。)

      We believe that we can capitalize the most on our strengths through a hardware-software integrated platform business, and therefore this type of dedicated video game platforms will remain our core focus. We will continue to value the spirit of originality described in our motto "The True Value of Entertainment Lies in Individuality," and will continue to provide products and services which pleasantly surprise people.
      (表信心、决心、雄心,说明任天堂有足够的能力和实力去拓展既有平台,强调现有的主机业务依然作为核心支柱产业存在,今后会继续制作能为人类带来愉悦与惊喜的产品与服务,诠释“个性化娱乐的真正价值”的企业格言。)

      With a platform business that improves people's QOL in enjoyable ways, we will attempt to establish a new business area apart from our dedicated video game business. We have set "health" as the theme for our first step and we will try to use our strength as an entertainment company to create unique approaches that expand this business. Through our new endeavors with the QOL-improving platform, we strive to further promote our existing strategy of expanding our user base, create an environment in which more people are conscious about their health and in turn expand Nintendo's overall user base.
     (转向阐述新业务,即任天堂决定在主机业务之外,建立新的业务领域,开展【提升人类生活品质】的工作。认为之前以“健康”为主题的一系列努力,已经完成了这项新工作的第一步,而后续的工作也将延续这一既定策略的逻辑,围绕关注自身健康的人们打造更大基数的用户群规模。)

     After Nintendo started the manufacture and sale of Hanafuda (traditional Japanese playing cards) 125 years ago, it has innovated itself from a playing card company to a toy company, a toy company to an electronic toy company and finally from an electronic toy company to a company developing video game platforms. Nintendo has continued to try new things, and with a history of experiencing many failures and small successes, we managed to pioneer the home video game market. What has remained the same from the past is that we have always tried to create something new from materials and technologies available at that time, to position entertainment as our core business and to improve people's QOL in enjoyable ways. We will continue to value self-innovation in line with the times and aim for growth.
     (继续回顾光辉历史,任天堂公司辗转125年,从花扎厂、玩具厂、电子玩具公司,最终成为一家电子游戏平台商乃至一度成为电视游戏行业的领头羊……这一切都能归结为一直创造新事物的公司传统。秉承这一光荣传统,任天堂将继续发扬“以符合时宜的技术材料与技术进行创造”的精神,在【提升人类生活品质】的领域里继续前行。)

     Nintendo intends to make progress with the support and encouragement of its shareholders and investors.
     (最后是对股东会的点题,意思说无论任天堂做什么,我们一定会给各位股东老爷们赚钱的!请一定要继续支持任天堂(岩田聪)哟!~)

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     以上,随便翻译的,水平有限,权当参考,坛友们可以发散思维了~~~

     希望老任早日做出家政型机器人,外形可定制,简称【人形电脑天使心】!


本帖最近评分记录
  • xjndfdfe 激骚 +6 人身攻击 2014-7-30 18:14

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引用:
原帖由 伪装同学丶 于 2014-7-31 11:34 发表
任天堂去做第三方什么短板没有了
曾经沧海,难为水。



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