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[其他] 2010年品牌价值10大下降幅度最大的公司

1. BP (BP)
Brand value Jan. 1, 2010: $20 billion.
Brand value June 30, 2010: $0.
Change: -100%

2. Dell (DELL)
Brand value Jan. 1, 2010: $16 billion.
Brand value June 30, 2010: $9 billion.
Change: -44%.

3. Adobe (ADBE)
Brand value Jan. 1, 2010: $7 billion.
Brand value June 30, 2010: $4 billion.
Change: -43%.

4. Sony (SNE)
Brand value Jan. 1, 2010: $12 billion.
Brand value June 30, 2010: $7 billion.
Change: -42%.

5. Goldman Sachs (GS)
Brand value Jan. 1, 2010: $16 billion.
Brand value June 30, 2010: $10 billion.
Change: -38%.

6. Research In Motion (RIMM)
Brand value Jan. 1, 2010: $25 billion.
Brand value June 30, 2010: $16 billion.
Change: -36%.

7. Nokia (NOK)
Brand value Jan. 1, 2010: $40 billion.
Brand value June 30, 2010: $27 billion.
Change: -33%.

8. Johnson & Johnson (JNJ)
Brand value Jan. 1, 2010: $45 billion.
Brand value June 30, 2010: $33 billion.
Percent change: -27%.

9. Google (GOOG)
Brand value Jan. 1, 2010: $100 billion.
Brand value June 30, 2010: $74 Billion.
Change: -26%.

10. Toyota (TM)
Brand value Jan. 1, 2010: $30 billion.
Brand value June 30, 2010: $24 billion.
Change: -20%.

bp不说了,因为墨西哥漏油事件,公司差不多要被收购了。

比较意外的基本都是IT行业为主,有google,RIM,Nokia,Sony,Dell,Adobe.


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  • Kuzuryuusen 激骚 +1 Rated by the TGWAP 2010-7-27 19:45

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引用:
原帖由 ppst 于 2010-7-27 17:10 发表
才半年的走势能有什么意义,而且还是品牌价值的走势。。。
这统计一共包含多少公司?希望来个原文:D
http://www.dailyfinance.com/stor ... s-of-2010/19560366/

原文在这里

其中提到sony的,

Once the consumer electronics darling of the 1990s, Sony has lost its footing, and it doesn't look like it'll regain its premier position anytime soon. In its fiscal 2010 (ending in March), it recorded major losses, and revenue fell for the third year in a row as sales of TVs and digital cameras continued to decline.

Sony's leading edge in the video-game market has also evaporated. Competition from Microsoft and Nintendo has been so successful that, according to BrandZ, the PS3 has a brand valuation of $426 million compared to the Wii's $10 billion and the Xbox 360's $4.6 billion.



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