说一下关于国人对苹果产品态度的最新见解

正好从书里摘一段....
不用什么都归结在虚荣上，您不也逛了四家店么
国人一个月赚多少，更何况米国人打肿脸楞上买大房买大车的也不在少数，人都想活好点，么什么大不了

Asian consumers, in particular, are strongly motivated by status and appearance. Asians tend to be conscious of their place in a group, institution, or society as a whole. The importance of gaining social recognition turns Asians into some of the most image-conscious consumers in the world. Status-conscious Asians will not hesitate to spend freely on premium brands, such as BMW, Mercedes-Benz, and the best Scotch whiskey and French cognac. Indeed, marketers of luxury products such as Gucci, Louis Vuitton, and Prada find that demand for their products is so strong among image-conscious consumers that their sales are generally unaffected by economic downturns. In some cases, companies have been able to make up for sluggish European and U.S. sales by raising prices and volume in Asia.

For the marketer, an important element of any postpurchase evaluation is reducing any lingering doubts that the decision was sound. When people recognize inconsistency between their values or opinions and their behavior, they tend to feel an inner tension called cognitive dissonance.

Consumers try to reduce dissonance by justifying their decision. They may seek new information that reinforces positive ideas about the purchase, avoid information that contradicts their decision, or revoke the original decision by returning the product. In some instances, people deliberately seek contrary information in order to refute it and reduce dissonance. Dissatisfied customers sometimes rely on word of mouth to reduce cognitive dissonance, by letting friends and family know they are displeased.

[ 本帖最后由 Viviwill 于 2011-12-13 06:25 编辑 ]