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GameStop CEO: Big Nintendo Game Hitting Retail This Year

With the world of videogame analysis positively cluttered with the unsubstantiated dribble of those unqualified charlatans - perhaps hoping to make a name for themselves or their firms - one name towers above them all. That would be Dan DeMatteo, CEO of the world's biggest videogame retail outlet GameStop, a position that makes him uniquely qualified to comment directly on speculation and rumor.
A recent interview with CNBC has been gaining traction recently, not so much for what DeMatteo says, but what he doesn't.  Gathering the most attention is DeMatteo's comment towards industry-leader Nintendo, who is widely expected to unveil a major title for the Wii console at this summer's E3 trade-show.

"We think there will be a Nintendo key property coming out by the end of the year," he says. "They haven't given us any insight, but they have told us to reserve [shelf] space."

Rumor has been circulating that Nintendo may announce a new chapter in their fabled Legend of Zelda franchise, one independent of their recently-announced DS exclusive "Spirit Tracks ."
In a surprisingly candid moment, the CEO is less enamored with Sony's pricing strategy, not only suggesting the company will reduce the price of their PlayStation 3 console, but whether a cut will be viable to consumers. "I don't know that $50 gets you that much ," DeMatteo commented on the speculation that a price cut would fall between $50 - $100.
But he's particularly candid with what he seems the company's "late" decision to cut the price of their flagship PlayStation 2 console. While last year's Xbox 360 price-reduction resulted in substantial sales gains for the now current-generation console, DeMatteo suggests reducing the price of last-generation's leader came too late:

"To be honest, it really wasn't worth doing," he says. "If they'd done it earlier, publishers probably would have kept making games for the PS2, but once they've stopped, they've stopped."

While DeMatteo's comments should be taken as personal opinion, given the special relationship the gaming industry has with retail operations and marketing, they certainly merit far more credibility than the majority of professed "insiders". As the world comes to grips with a global economic freefall that threatens to change the very fabric of retail and consumer sales, perhaps the need for less speculative insight and real analysis will be needed. Of course, only time - and consumer wallets - will prove DeMatteo's comments true or false.

[ 本帖最后由 影法师 于 2009-4-17 22:18 编辑 ]