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标题: [新闻] 华尔街日报和纳斯达克：索尼从英镑贬值中受益，PS NEO和PS4 SLIM可能同时发布 [打印本页]

作者: chenzj 时间: 2016-6-30 19:01 标题: 华尔街日报和纳斯达克：索尼从英镑贬值中受益，PS NEO和PS4 SLIM可能同时发布

提取几个大家感兴趣的要点：

索尼预计2017财年全财年营业利润49亿美元，即5000亿日元。

索尼的CMOS传感器业务受苹果手机势头减弱的影响，销售势头下挫，预期有所下调。

索尼预期，游戏部门在2017财年的营业毛收入在一万八千亿日元到一万九千亿日元之间。

索尼制定了在2016财年内要卖出2000万台PS4的目标，因此索尼精心准备了一批大作和高性能版PS4。

麦格理证券分析师Damian Thong告诉华尔街日报记者：索尼可能准备了一款有别于“高性能版PS4”的薄版PS4。PS4主机的两个新变种可能在九月的一个电玩展上同时发布。

由于索尼早已将大部分产品的制造业务发包到日本国外进行，英国脱欧造成英镑贬值和日元升值，使得索尼产品的制造成本以日元折算显得更低了。英国脱欧之后的次日，索尼在东京证券交易所的股价上涨了超过5%。

VR是全集团事业，PSVR是其中一部分。索尼的影业部门、摄像机部门都将投入VR产业。

索尼回归消费级机器人行业，平井一夫未透露规格，但表示这款机器人能够建立与顾客的情感纽带，激发爱情与亲情。

华尔街日报英文报道原文如下，该文章同时刊发于美国NASDAQ网站：

http://www.wsj.com/articles/sony ... vy-games-1459152941
http://www.nasdaq.com/article/so ... each-20160629-00055

Sony''s PlayStation 4 Sales Help Keep Profit Target Within Reach

TOKYO—Sony Corp. on Wednesday warned of a further decline in image-sensor sales as demand wanes from high-end smartphone makers including Apple Inc., but the company said it would hit its profit target thanks to growth in videogames.

Sony said it was on track for operating profit of more than ￥ 500 billion ($4.9 billion) in the year ending March 2018, which would be higher than the ￥ 300 billion yen it has projected for the current fiscal year ending March 2017.

Presenting an update on the company's midterm business plan, Chief Executive Kazuo Hirai mixed a bullish forecast on the games business and a virtual-reality headset to be sold in October with disappointing news on the sensor business, which he had previously said would become a leading profit generator for the electronics and entertainment conglomerate.

The slowdown in sales of Apple's iPhone has hit Sony by curbing demand for its sensors, which are used in the phone's camera. Initially, Sony projected the sensor unit would achieve sales of ￥ 1.3 trillion to ￥ 1.5 trillion in the year ending March 2018, but it now expects the figure to be around ￥ 1 trillion or slightly more.

"Management takes this issue very seriously as we have heavily invested in the image-sensor business," Mr. Hirai said.

He said in the short term Sony hopes to shore up the unit's profitability by selling more to handset makers in South Korea and China. In coming years, demand should increase for uses such as surveillance cameras, drones, smart factories and automobiles, he said.

Videogames are a brighter story. Sony's flagship PlayStation 4 videogame console has sold more than 40 million units since its introduction in November 2013, making it the fastest-selling game machine for Sony and surpassing rivals such as Xbox One from Microsoft Corp. and Wii U from Nintendo Co. Membership in its fee-based subscription service, called PlayStation Plus, increased to 20.8 million in March of this year from 10.9 million in January 2015.

Sony said the division, which also handles internet-based services such as the online TV-streaming service PlayStation Vue, would generate revenue between ￥ 1.8 trillion and ￥ 1.9 trillion in the year ending March 2018, up from a previous forecast of ￥ 1.4 trillion to ￥ 1.6 trillion.

Sony shares were up more than 5% in Tokyo trading Wednesday after taking a hit last week from the U.K.'s vote to leave the European Union. Mr. Hirai said he expected to reach the profit target regardless of global economic conditions including possible effects of the U.K. referendum.

The British vote could help Sony because it has triggered a strengthening of the yen against the U.S. dollar. That adds to Sony's profit because the company has expanded outsourcing of manufacturing outside of Japan, where the costs are now lower in yen terms. Sony's projection for the year ending March 2018 assumes that the dollar would trade at ￥ 113, but it is currently at around ￥ 102.

Sony plans to ship 20 million units of the PlayStation 4 during the current fiscal year, with momentum likely to be fueled by releases of blockbuster game titles and a high-end version of the console.

Macquarie Securities analyst Damian Thong said Sony might also introduce a slimmer version of the PlayStation. Sony declined to comment on that possibility. The new variations of the console might be released at a game show in September, Mr. Thong said.

Mr. Hirai was especially optimistic about PlayStation VR, a virtual-reality headset system that it plans to start selling in October. While the device is designed for videogame players, Mr. Hirai said Sony was looking at a variety of virtual-reality applications, taking advantage of its existing businesses in cameras, movies and other areas.

Inc., which sells the Oculus Rift, and HTC Corp.'s Vive. Sony hopes to get an edge by offering its headset at a lower price. PlayStation VR is set to cost $399, while Oculus and Vive cost $599 and $799, respectively.

Elsewhere, Mr. Hirai said Sony would make a comeback in robots for consumers. It was one of the first tech companies to introduce toy robots for consumers with its dog-shaped Aibo, introduced in 1999, but it later dropped the product. Recently, some companies have introduced consumer-oriented robots, such as SoftBank Group Corp.'s Pepper.

Mr. Hirai didn't say when the Sony robot would be released or what specific features it would have, but he said the robot would be "capable of forming an emotional bond with customers" and would "inspire love and affection."

Write to Takashi Mochizuki at takashi.mochizuki@wsj.com

作者: madrista7 时间: 2016-6-30 19:36

posted by wap, platform: Lenovo
索尼回归消费级机器人行业，平井一夫未透露规格，但表示这款机器人能够建立与顾客的情感纽带，激发爱情与亲情。

作者: 狂风007 时间: 2016-6-30 19:53

posted by wap, platform: Galaxy S6 EDGE+
9月有什么电玩展？科隆还是巴黎？？

作者: BlakeAngle 时间: 2016-6-30 19:56

看来9月能看到nx和ps4neo的消息了

作者: yfl2 时间: 2016-6-30 19:56

很不喜欢这次两家的战略，半代升级已经很糟糕，推出x1s明显就是准备长期保持双线，这比单纯升级更令人困惑，neo本来性能就不高，理想情况下应该无缝过度，如果再出个slim也是双线恶心谁啊？

作者: alucardx2004 时间: 2016-6-30 19:59

引用:

原帖由 madrista7 于 2016-6-30 19:36 发表
posted by wap, platform: Lenovo
索尼回归消费级机器人行业，平井一夫未透露规格，但表示这款机器人能够建立与顾客的情感纽带，激发爱情与亲情。
http://www.reactiongifs.com/wp-content/gallery/wtf/seriously.g ...

靠，在追的女人可以罢手了。

作者: jow 时间: 2016-6-30 20:01

款机器人能够建立与顾客的情感纽带，激发爱情66666666666666

作者: wyp 时间: 2016-6-30 22:30

posted by wap, platform: Android

引用:

原帖由 @狂风007 于 2016-6-30 19:53 发表
9月有什么电玩展？科隆还是巴黎？？

TGS东京电玩大展呀。

作者: jimmygundam 时间: 2016-6-30 22:34

posted by wap, platform: Android
期待slim

作者: 论坛之星 时间: 2016-6-30 23:27

emotion engine!

作者: 分光化影 时间: 2016-7-1 08:45

本来做得挺好的游戏机业务，非要被索尼集团用来拯救其他亏损业务，也是醉了。
如果索尼游戏是个单独的公司，没有集团压力的话，ps3就不会那么失败。

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