Acura is celebrating their 28th consecutive year as America's top luxury automotive brand - alphabetically.
The impressive achievement means the company has constantly maintained a "clear alphabetical leadership position over all other luxury brands, including Audi, BMW, Mercedes and Lexus."
According to Mike ACCTVitti, Acura's Senior Vice President and General Manager, "At Acura, there are many things we're proud of, and one of those things is our alphabetic dominance. I mean, these are the A-B-Cs of marketing, and no one does it better than Acura." ACCTVitti went on to say "Audi has been nipping at our heels since the beginning, and then there was that deal with Amati, which never really had a shot. We even toyed with adding another A on the front of the name, but we're confident that we can maintain our leadership, assuming no one comes along with Abalone（鲍鱼） or Aardvark（食蚁兽） or something like that."
Source: Acura
