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标题: [新闻] BBC新闻 任天堂拒不拥抱移动平台 Atari创始人评:你“走错路了”! [打印本页]

作者: lencil    时间: 2013-9-13 12:04     标题: BBC新闻 任天堂拒不拥抱移动平台 Atari创始人评:你“走错路了”!

作为任天堂公司最新的一款掌机设备,截止目前,Wii U的销量可以说是一直非常令人失望。而该公司却一再声明,它们不会推出任何的减价措施。对此,有媒体援引雅达利(Atari)公司创始人Nolan Bushnell的评论称:任天堂拒绝拥抱移动平台,固持于家用和便携式游戏机市场不放,而它这样或许走上了一条错误的道路(on a "path to irrelevance")。
从游戏机领域的霸主,到变得无关紧要——Bushnell最有发言权了。
在接受BBC News的采访时,Bushnell表示,"我不再认为只能玩游戏的掌上设备有多么地重要了。当你有一台iPad或微型的Android平板的时候,游戏机的市场就已经被截断了"。
Bushnell继续谈到,"任天堂总是对年轻人群体情有独钟——对于12岁以下的消费群体,它们做得不错;而其它厂家则更对12岁以上的群体的口味。但是现在,我觉得其它厂家也做得足够好了,所以12岁上下什么的也几乎不重要了"。

来源:
Nintendo, whose latest console has sold poorly, could be on a "path to irrelevance", the founder of legendary games company Atari has said.

In an interview with the BBC, Nolan Bushnell said the Japanese firm was left in a "very difficult position".

Games analysts have drawn parallels between Atari's doomed Jaguar console in 1993 and the struggling Wii U.

Mr Bushnell said Atari had been "abused by corporate charlatans" after a "glorious beginning".

The 70-year-old had been speaking at Campus Party, an event held at London's O2 Arena in which thousands of developers, staying in tents, worked together on various collaborative technology projects.
Founding father

Mr Bushnell, who gave a keynote speech at the event, now runs an educational software company called Brainrush.

"It's about taking game technology, mashing it up with brain science, and creating some pretty powerful software towards learning," he said.

"We have some really powerful engines right now that are knocking it out of the park. You'll hear a lot about it in the next few years."
Shopper shows off her Wii-U purchase The Wii U console, which Nintendo expects to reverse its fortunes, has seen disappointing sales

Mr Bushnell is famed in the computer games industry and beyond for being a "founding father" of video games. But equally as famous as his early success was Atari's dramatic fall, something he warned may face Nintendo.

"I don't think handheld game-only devices make sense anymore," he told the BBC. "Not when you have an iPod or an Android microtablet.

"When it comes to the console market, I think the market is truncating.

"Nintendo always had a soft spot for young people - they sort of did the 12-and-under pretty well, and the other guys did the 12-and-over.

"And now I think the other [consoles] are good enough on those things, and the rush to upgrade from the 12-and-under is not nearly as important."
'Motion sickness'

Atari's Jaguar console was released in 1993, but was effectively discontinued three years later. The console's release date was seen as its critical flaw - while more powerful than existing consoles at the time from Sega and Nintendo, it was soon eclipsed by newer consoles from Sega and Sony.

Similarly, the Wii U, released ahead of Christmas last year, has had slow sales - and is soon about to come up against more powerful machines in the shape of Microsoft's Xbox One and the PlayStation 4.
Atari computer from 1982 Atari was behind ground-breaking early video games

The Wii U's poor sales have led to it no longer being stocked by some key retailers, such as Asda, while several games publishing companies have either stopped making titles for the platform, or made it a low priority.

In modern gaming, Mr Bushnell said he is most excited by the possibilities of the Oculus Rift - a virtual reality headset that has been backed by several influential figures in the games industry.

"The problem with virtual reality has always been motion sickness," he said.

"If they're able to really get the reality and the image right, with low latency, I think they'll get it.

"With most motion sickness you can build up immunity - and I believe that will represent a brand new, really powerful gaming system."
作者: 石指圣    时间: 2013-9-13 12:24

posted by wap, platform: Nokia (Lumia 920)

葱哥的任斗士 - 次世代篇 - 死斗!妇孺之市场!
作者: waner    时间: 2013-9-13 12:25

要让老任变成软件商么?
作者: engp0447    时间: 2013-9-13 12:32

这话由Atari的人来说有点怪啊
作者: 雨中芭蕾    时间: 2013-9-13 12:59

ATARI也配评论别人?
作者: 大头木    时间: 2013-9-13 13:02

先把自己降到败犬的水平,然后用无比丰富的经验击败你,这样
作者: hugang    时间: 2013-9-13 13:16

恰恰相反,我觉得任天堂的掌机之所以能活到现在,就是由于它坚持不登陆手机,追求高品质的游戏,不被市场潮流和F2P模式给冲烂。
作者: 半熟英雄    时间: 2013-9-13 13:16

posted by wap, platform: ZTE (U930)

手机的操作性还是硬伤。
作者: 钓鱼岛    时间: 2013-9-13 13:24

他也配评论地狱••••••呸
作者: moyanljx    时间: 2013-9-13 13:32

便携设备肯定挤压游戏市场,但和游戏机是两码事好不好,自己开发设备必死,只做软件商就沦为世嘉
作者: GAYBL    时间: 2013-9-13 14:36

他是创始人没错,但是ATARI不是在他手上发扬光大的。他后来自己开的比萨时代剧院餐饮连锁店,最后赔了个底掉。自己开的Catalyst控股公司旗下的企业都负债累累。
作者: 海腹川背    时间: 2013-9-13 14:39

雅达利稍克。
作者: overmind911    时间: 2013-9-13 14:44

这人应该是有丰富的失败经验吧。
作者: 奶茶!    时间: 2013-9-13 15:29

死狗咬病狗
作者: hellblack    时间: 2013-9-13 15:34

posted by wap, platform: Windows

雅达利评价任地狱……
呵呵呵呵呵
作者: killmesoftly    时间: 2013-9-13 16:01

Atari:等了几十年,终于等到喷你的机会了
作者: k00790    时间: 2013-9-13 16:16

拒不拥抱,是不是拥抱的意思?任地狱要出手机游戏了?苹果万岁!
作者: 易水寒风    时间: 2013-9-13 16:19

posted by wap, platform: iOS

败军之将何以言勇




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