SCEA Meeting Aug 5th Notes
Aug 6 2009 – DRAFT FOR COMMENTS
Objectives of Meeting
Dyer agreed to regular quarterly meetings with SOA
Sony PS3
SCEA reiterated plans to sell 13 million PS3s this year
Big announcement back half of year they can’t talk about (potentially price cut of PS3 to reach hardware goals)
SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment. 内容简译 ：SCEA今年预备出货PS3 1300W，期待下半年会有重大消息，但是他们目前没法对我们确认，很可能是PS3降价（译注：现在当然已经确认，SLIM和降价）
Motion Controller
Spring 2010 launch (March in JP)
No bundle/pricing details yet, should come Sept 1
Plan on selling 4-5MM units WW
SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
Motion Controller support allows easy way to differentiate PS3 SKU
Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs. 略译：体感控制器，2010年春季首发，日本3月预定。目前没有捆绑和价格消息
计划全球销量400W－500W，SCEA同意提供一份SEGA游戏适合体感的清单，比如Virtua Tennis
体感控制器很容易适配各种型号PS3
Alpha Protocol
Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. “Mass Effect felt more RPG.”
Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.
Planet 51
Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).
Bayonetta
Collectors edition with Bayonetta Action Figure
Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).
Vancouver 2010
HOME, Olympic destination would garner a lot of positive attention from SCEA
Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
HOME merchandizing opportunities (clothes etc).
Sonic Racing
Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters
maybe characters from Rare or Fable universes
Yakuza
Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
Might need to localize menus at least with subtitles.
SCEA interested in helping on MKTG side if they can have period of exclusivity. 略译：如龙，可能将一些日本游戏直接放在PSN上的特殊部分：日本进口栏目下载销售（10美元－40美元），（没看明白，可能是指游戏内置的部分不适合本地化的小游戏？）
至少需要将菜单和文本翻译（意味着语音可能和2的美版一样用日语）
SCEA对帮助我们本地化很有兴趣，如果他们能够获得独占
AVP
Another great HOME candidate
AVP avatars
Hybrid BD disc with movie
Iron Man 2
Great candidate for HOME space – explore Tony Stark’s lab etc.
Should have one for Marvel in general.
PSU2
Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.
Valkyria 1937
Could bundle with PSP as well. 略译：PSU2（PSP2的美版名字？）可能捆绑PSP，UMD形式或者go形式或者两种同时捆绑（证实go捆绑销售方式存在？）在gamestop销售
同时战场挖个雷1937（开发暂定名？那时貌似还没公开）也可能捆绑。
Vanquish and Aliens: CM
Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin’s Creed for good examples).
If we offer that SCEA would be really interested in having us at their booth next E3.
Thor
SCEA would like a look at the code soon.
Sonic Anniversary
Could put out collectors edition with all old sonic games on one BD disc.
“Best of Sonic” for around $99.
SCEA would love PSN exclusive power ups/different game modes (like Castlevania’s flip it over/backwards) 略译：SONIC周年纪念。可能以CE版本的形式将所有SONIC游戏一次收录到一张BD碟上，命名"Best of Sonic"，售价100刀。
SCEA很愿意我们提供PSN独占的游戏模式。
PS2 emulator for PS3 (confidential)
SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc… 略译：PS3的PS2模拟器（机密），SCEA告诉我们他们打算将PS2游戏搬上PSN，例如GTA VC,SONIC等。
London Olympics
Perfect opportunity for Motion Controller integration. 略译：伦敦奥运会，这个游戏会是一个极佳的运用体感的机会
DC Digital Titles
If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.
If we give them a long period of exclusivity they’ll give us more marketing support. 略译：如果我们提供一份DC的游戏列表，SCEA会让我们知道哪些他们有兴趣获得独占（DC游戏数字版的PS主机独占。。这是何等的伪和感）。
如果我们提供相当长时间的独占权，那么他们（SCEA）将提供更多的市场支持。
PSP Titles
For SKU differentiation it’s best to offer features that are slightly different from PS3 version.
Titles that are coming up on PSP are Assassin’s Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.
SCEA has a specific PSP deck which they can send up with their hardware director for a chat.
PSU应该是Phantasy Star Universe吧...作者: asdqwe 时间: 2009-9-23 08:26
“DC Digital Titles
If we provide a list of DC titles SCEA will let us know which ones they’re interested in having exclusively.
If we give them a long period of exclusivity they’ll give us more marketing support.
略译：如果我们提供一份DC的游戏列表，SCEA会让我们知道哪些他们有兴趣获得独占（DC游戏数字版的PS主机独占。。这是何等的伪和感）。
如果我们提供相当长时间的独占权，那么他们（SCEA）将提供更多的市场支持”
要做的话起码是hd的 作者: 浅草暄1 时间: 2009-9-23 17:06
