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The sales of LittleBigPlanet have recently been crashing and burning in the UK, even despite winning a sales award for its opening month. And although the PlayStation 3 is the most expensive console on the market, LittleBigPlanet has failed to sell to even a considerable percentage of current PlayStation 3 owners.

If Sony can't blame the economic recession, the crux must clearly lie with their advertising, or lack there of. However, as promised, the engines are kicking in, the wallets are opening, and the advertisements are starting to knock down Nintendo's television dominance.

Sony was always strong at London advertising, with the underground and cinemas getting clever vignettes to attract passers-by. Take a tube from Piccadilly Circus and find a massive wall-sized poster of MotorStorm: Pacific Rift crashing onto the platform. Head up the Waterloo's escalators and watch Sackboy having fun in LittleBigPlanet. Or visit the cinema and watch the sex addicts film Choke to find the 1950's vision of a Chimera infected United States invading your screen.

LittleBigPlanet has made a monumental invasion of itself. During nearly every Sky Sports ad break, Sackboy rears his loveable head with trailers showing off a selection of user-made creations. Sony has even found the money to interrupt ITV's X Factor with not one, but two ads per break. Now think how many millions of people watch X Factor, and then calculate how bloody expensive it would be to buy those two ad slots. That's where Sony's one-million pounds of LittleBigPlanet advertising must be going.

The PlayStation 3 itself is also featuring heavily, muscling its way into a number of retailer's Christmas campaigns. For example, an advert for Littlewoods Direct concentrates so much on the console, that even a French speaking cat pronouncing "Bonjour" is employed to bring your attention to the black monolith.