September September September September
30, 2008 30, 2007 30, 2008 30, 2007
Activision & Blizzard Net Revenues
MMOG 42% 84% 63% 84%
PC 4% 9% 4% 8%
Console 42% 5% 26% 6%
Sony PlayStation 3 9% 0% 6% 1%
Sony PlayStation 2 9% 4% 6% 3%
Microsoft Xbox 360 11% 0% 7% 1%
Nintendo Wii 13% 1% 7% 1%
Other 0% 0% 0% 0%
Hand-held 12% 2% 7% 2%
Sony PlayStation Portable 2% 1% 1% 1%
Nintendo Dual Screen 10% 1% 6% 1%
Nintendo Game Boy Advance 0% 0% 0% 0%
Total Activision & Blizzard net
September 30, September 30,
2008 2007 Percent
% of % of Increase
Amount Total Amount Total (Decrease)
Geographic Revenue Mix
North America $591 43% $422 47% 40%
Europe 627 45% 374 42% 68%
Asia Pacific 153 11% 91 10% 68%
Total core operations
net revenues $1,371 99% $887 99% 55%
Non-core operations $16 1% $9 1% 78%
Total consolidated net
revenues $1,387 100% $896 100% 55%
Segment/Platform Mix
Activision and Blizzard:
MMOG $828 60% $746 83% 11%
Console 335 24% 53 6% 532%
Hand-held 102 7% 21 2% 386%
PC 50 4% 67 8% -25%
Total Activision and
Blizzard net revenues $1,315 95% $887 99% 48%
[attach]88497[/attach]
[attach]88498[/attach]