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标题: [新闻新车] Potential buyers line up for Bertone [打印本页]

作者: handsomeken    时间: 2008-4-3 08:59     标题: Potential buyers line up for Bertone

After going into bankruptcy protection, Bertone may very well be in the worst shape it's ever been in its 96-year history. But that doesn't mean there aren't enough companies out there interested in acquiring the famous carrozzeria's assets, including its venerated name.

Although the process undertaken by the court-appointed commissioners remains secretive, reports suggest that several companies have contacted the administrators putting forth bids on Bertone. Among them are Chinese automaker FAW, Indian carmaker Mahindra, Italian contract manufacturer DR Motor, German engineering firm PCL Group and, perhaps most intriguingly, Giorgetto Giugiaro's rival atelier Italdesign. The reported list of the bidders may very well change as the courts seek a suitable buyer for Bertone, but the prospects are looking good for the famous design studio and its anxious 1,300-strong workforce.



拥有90多年历史的Bertone即将破产,潜在的买家有一汽轿车、印度的Mahindra,意大利的DR Motor,德国的PCL和Italdesign


博通

意大利最为著名的汽车设计公司之一。

当今不断涌现的大大小小的设计室层出不穷,但是,想要在PININFARINA和BERTONE等资格悠久的大型汽车设计工作室间分得一杯羹并不容易,新生的YES到也算是个不错的代表。

以成立90周年的BERTONE不仅在汽车设计方面占有霸主地位,而且在引领当今汽车设计潮流方面也发挥着不可忽视的作用。许多大型汽车厂商都长期委托BERTONE为其设计新的车型, 雪铁龙 的 XM 、 Xantia 以及大家非常熟悉的 ZX 就都是由BERTONE设计。作为世界三大汽车设计室之一的BERTONE是一家拥有2200名设计人员并可以年产7万辆汽车的大型设计集团,但在90年前它还只是一间很小的手工作坊式的小设计公司。(1912年,Giovanni Bertone首次进入汽车行业发展,他的儿子Giuseppe Bertone凭借着少有的天才般的汽车设计能力对父亲的公司产生了十分重大的影响,在他的领导下,BERTONE源源不断的推出了许多十分大胆前卫的车型设计......)

在与PININFARINA竞争的过程中,BERTONE并没有像PININFARINA那样在注重完美造型设计的同时很大程度上兼顾了功能和实用性,而是采用了在当今看来仍旧属于十分前卫激进的科幻般的设计理念,而功能实用等特性就被很大程度的忽略了。

虽然BERTONE的车型设计十分的激进,但很多量产车型仍然大量的吸收了它们的设计元素,如 阿尔法.罗密欧 的 Giulietta.Sprint 和 Giulia-GT , NSU 的 Sport.Prinz ,FIAT 的 850Spider 和 X-1/9 , LANCIA 的 Stratos 和非常经典的 LAMBORGHINI 的 Miura 和 Countach 等。




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