On the heels of Video Ezy announcing they would only support Blu-ray, GfK (in association with Sony) has released a report stating that Blu-ray owned 95.2% of the high definition market in Australia for October. Blu-ray hardware (including the PS3) sold 26-to-1 compared to its rival HD DVD. Additionally, software sales were 18,000 units sold for Blu-ray compared to only 2,000 for HD DVD.
Carl Rose, Managing Director of Sony Australia commented, "This report quite clearly depicts the current state of play in the High Definition format market in Australian homes. Across the key areas of high definition entertainment, from hardware to content, these figures show that Blu-ray is distinctly the format of choice for consumers. Coming into Christmas we can only predict that adoption will continue to increase thanks to the backing of the format by the greatest number of electronics hardware manufacturers and movie and game development studios.