I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399, and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy. There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.
Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. Our early customers trusted us, and we must live up to that trust with our actions in moments like these.
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
Steve Jobs
Apple CEO
总结:
1.降价200是为了让更多人享受iPhone
2.技术不断进步,价格不断降低,先买先受益,晚买晚收益
3.Apple提供每位早期拥护100元苹果产品的购物券
1冠冕堂皇,2是不好听的实话,也就最后一点实惠 作者: 眼神 时间: 2007-9-7 06:36
最权威的退款条件
http://www.apple.com/legal/sales_policies/retail_us.html
Should Apple reduce its price on any Apple-branded product within fourteen (14) calendar days of the date of purchase, you may request a refund of the difference between the price paid and the current selling price. An original purchase receipt is required, and you must request your refund within fourteen (14) calendar days of the price reduction.
以下是Apple Store Online条款 http://store.apple.com/Catalog/U ... icies.html
Should Apple reduce its price on any shipped product within 10 calendar days of shipment, you may contact Apple Sales Support at 1-800-676-2775 to request a refund or credit of the difference between the price you were charged and the current selling price. To receive the refund or credit you must contact Apple within 14 business days of shipment.
I have received hundreds of emails from iPhone customers who are upset about Apple dropping the price of iPhone by $200 two months after it went on sale. After reading every one of these emails, I have some observations and conclusions.
致歉理由,不过重点是在 after ready EVERY ONE of these emails.事实上,小扒拉子写的邮件怎么可能到CEO的邮箱里面去转悠。CEO也是需要 soothe 消费者的.
First, I am sure that we are making the correct decision to lower the price of the 8GB iPhone from $599 to $399(强硬的申明,绝对不会给人一点回旋的余地,大家的希望都破灭了,惟有接受降价的事实), and that now is the right time to do it. iPhone is a breakthrough product, and we have the chance to 'go for it' this holiday season. iPhone is so far ahead of the competition, and now it will be affordable by even more customers. It benefits both Apple and every iPhone user to get as many new customers as possible in the iPhone 'tent'. We strongly believe the $399 price will help us do just that this holiday season.(基本上,大家已经彻底接受了事实,呵呵,还奢望从399回到599么)
Second, being in technology for 30+ years I can attest to the fact that the technology road is bumpy.(远,以自己30年的功力作为一个参照) There is always change and improvement, and there is always someone who bought a product before a particular cutoff date and misses the new price or the new operating system or the new whatever. (事实)This is life in the technology lane. If you always wait for the next price cut or to buy the new improved model, you'll never buy any technology product because there is always something better and less expensive on the horizon. (近,其实也是废话,早买早享受,晚买晚享受。但是,的确是事实,看着,这是第几个事实了,同时也劝大家不要等。当初早买的没有等待没有错,以后也让大家不等待买APPLE的产品,不过显然 Jobs没有点APPLE的名字,而只是说Any technology products)The good news is that if you buy products from companies that support them well, like Apple tries to do, you will receive years of useful and satisfying service from them even as newer models are introduced.(靠,险恶目的凸现了,道歉还不忘记做广告,但是不得不承认这招高明,我先抽你丫一个耳刮子,然后对你说这个耳刮子迟早要挨的,然后对你说我这个耳刮子其实如果别人来抽你说不定还要痛些)
Third, even though we are making the right decision to lower the price of iPhone, and even though the technology road is bumpy, we need to do a better job taking care of our early iPhone customers as we aggressively go after new ones with a lower price. (其实,我抽你丫耳刮子也有自己的痛苦,你虽然被我抽了,但是应该理解我抽你迫不得已,因为道路实在太崎岖了)Our early customers trusted us, and we must live up to that trust with our actions in moments like these.(之前被我抽过的人,都不记恨我。你没有理由也发作,对吧,换演之,你发作,你就不是正常人啦)
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.( Jobs大大知道正常人被抽总是会反击的,那么我给你安慰,你可以安静点么?)
We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.(收尾,客套话。不看也罢。)