标题: 微软:Live in your world, Advertise in ours...(图已修复) [打印本页] 作者: RestlessDream 时间: 2007-6-14 23:09 标题: 微软:Live in your world, Advertise in ours...(图已修复)
Microsoft Belux has been looking to find the new ways for reaching developers that they never reach through the “traditional” channels, such as own or 3rd party e-mailing, magazine ads, banners, blogs, etc… They’ve been looking for an advertising system that would be in such a way so that it would really appeal to developers. Together with the guys from McCann Belgium, an ad agency, they came up with an alternative way that they’ve never tried before (at least in Belgium). They’ve decided to do “in-game advertising” for the Defy All Challenges Visual Studio product marketing campaign. If you want to know how that looks like, check out the images below:
The ads are running in the following games:
Anarchy Online, Quake Wars, Need For Speed, Trackmania United, Toca Race Car, Splinter Cell 4, Crackdown, Ghost Recon AW, Rainbow Six, True Crime NY and Def Jam.
sony: Live in your world, Play in ours.
ms : Live in your world, Advertise in ours.
Nin : Live in your world, others in ours.作者: RestlessDream 时间: 2007-6-14 23:52