Sony Officially Dropping 20GB PS3 in North America
$499 model being phased out completely.
By Patrick Klepek, 04/11/2007
Just as Microsoft's about to introduce a new Xbox 360 SKU, Sony's announced they're removing one from the marketplace. Sony Computer Entertainment America announced today they've officially dropped the PlayStation 3 20GB SKU and will no longer be offering the cheaper, Wi-Fi less model to North American retailers. Sony says a 10-to-1 retailer demand for the 60GB SKU has prompted the move.
Don't panic, though, as 20GB owners will continue to receive the same customer service support they were guaranteed upon purchasing the machine. The architecture between the 20GB and 60GB SKUs are the same, save for a few feature differences, so the shift is minimal from a customer relations and development perspective -- unlike Microsoft, who cannot drop support for the Core SKU, as that model doesn't come with a built-in hard drive.
"At launch, we offered two separate models of PLAYSTATION 3 to meet the diverse needs and interests of our PlayStation fan base. Initial retail demand in North America was upwards of ninety percent in favor of the 60GB sku, so we manufactured and shipped-in accordingly. Due to the overwhelming demand for the 60GB model from both retailers and consumers, we have ceased offering the 20GB model here in North America," said SCEA senior director of corporate communications Dave Karraker.
"In addition to the larger internal hard drive, the 60GB PlayStation 3 features added storage media slots and built-in Wi-Fi not found in the 20GB system. Based on retailer and consumer feedback, we have decided to focus our current efforts on the more popular 60GB model," he concluded.
And so it's official -- less than six months after the launch of the PS3, the 20GB SKU is officially dead.