EA's head of development David Gardner has warned Sony to pick up its act in the handheld war against Nintendo DS.
The firm's VP and COO of worldwide studios told UK trade paper MCV, "I don't think Sony can afford to sit back. They still have things they can do with the price and performance of the machine, things that they need to address."
EA says it has shifted its handheld priorities since DS began pulling away from PSP. "There's no doubt that EA has historically bet more on PSP," said Garner. "I think we were excited by the technology, but the consumers have proven that actually what they want is fun.
"We must never forget that what we need to focus on is fun and so EA is putting more effort behind DS games, and creative ones that really take advantage of the hardware.