We had the chance to sit down at E3 with Sega of Americas VP of Marketing, Scott Steinberg (right), to discuss Segas approach to next-gen consoles, their thoughts on the Wii and the expensive pricing on PS3, as well as the publishers new emphasis on Western development.
BIZ: Full Auto was a 360 game, and now the sequel is a PS3 exclusive. Why is that if youre supporting all three? Is it just perhaps an exclusivity window?
SS: We havent announced a 360 SKU, so were exclusive on the PS3 right now. BIZ: So, basically its coming but Sega isnt ready to announce it...
SS: [laughs]
BIZ: Its one thing for the hardcore gamer to put down $600, but do you honestly feel that the average, more mainstream PS2 user will do so? Are you concerned that this price may slow the adoption rate?
SS: In some ways, of course, naturally. Weve never seen a piece of video game equipment cost this much ever [Actually, the 3DO retailed for $699 and we all know how well that went - Ed.]. Its definitely new territory, but again I look at on the arcade side, were bringing Virtua Fighter 5 from the arcades to the PS3 in a relatively few number of months, and there is going to be very little if any noticeable degradation to the graphics. 这句话让我想起当年PS2移植的VF4，SEGA也是这么说的So, effectively youve got thousands ofdollars worth of arcade tech in a machine thats 500 bucks, 600 bucks. So theres a lot of value in that machine
北美SEGA老总的访谈：
BIZ：你们为PS3准备的首发游戏FULL AUTO 2是XB360上的续集，为什么不在XB360上发，而是PS3独占？
