Nintendo Wants to Harness Smart Devices, Not Compete With Them
The Japanese game maker looks for alternative ways to utilize smartphones for their business.
by Jose Otero NOVEMBER 5, 2013

In response to a question at a recent investor Q&A, Nintendo president Satoru Iwata showed interest in taking advantage of smart devices to help their business.

Nintendo continues to face a changing mobile games market thanks to competition from smart devices. After detailing the growth his company has achieved in spite of this growing competition – with 3DS expected to sell over five million units for the second straight year -- Iwata analyzed different theories regarding the state of the mobile games business before he spoke about the role of smart devices.

“I believe that the era has ended when people play all kinds of games only on dedicated gaming systems. For example, I think it is natural that many people feel that it is more convenient to use smart devices, as opposed to dedicated gaming systems, to play games to kill a bit of time, “ Iwata said. “That is to say, there are some areas in which dedicated gaming systems were once used that now have greater potential on smart devices.”

Iwata acknowledged that dedicated gaming systems are developed by considering the type of software designed for the hardware, and that it allows the creators to create unique propositions.  He believes that the gaming market will be segregated, but that does not mean smart devices will simply compete with dedicated gaming handhelds.

“Given their growth, I feel that we should make an effort to take advantage of their existence, “ Iwata said. “For instance, we already made it possible to browse Wii U’s networking service called Miiverse on smart devices. Starting with this attempt, we are discussing among us how we can expand the use of smart devices to help drive the business of dedicated gaming systems. Smart devices have already played a central role in creating buzz among consumers above a certain age with respect to, for example, Animal Crossing: New Leaf, Monster Hunter 4 or Pokémon X/Pokémon Y.”

Iwata used other examples to his point: “Twitter timelines filled with tweets about Monster Hunter and Pokémon can certainly help create awareness for the products, and we also know that many watch Nintendo Direct on their smart devices. Rather than simply viewing smart devices as competitors, we should consider ways in which we can use them for our business.”

水果设备越狱玩N社游戏，哪个先死？

详细内容求翻译。

就是说游戏机和移动设备不仅仅是竞争关系 比如很多人在手机上看Miiverse看Nintendo Direct讨论游戏实际上也帮助了游戏机行业
总之就是任地狱可以在手机上植入洗脑应用让全世界人都去买马里奥

[ 本帖最后由 雨衣 于 2013-11-7 15:06 编辑 ]

盐田葱：太师，我有一妙计。咱们不妨去手机上搞个超级玛利的试玩版，就让他们玩五分钟，然后告诉他们“想继续么？来买2BS吧！”如此，咱们不就海啸了么？

宫本太师：此计甚好！速度施行！先帝啊，咱们这回有救了！！

三个月后。。。

宫本太师：肿么全无动静？小葱，你那试玩版不是早就放出去了么？

盐田葱：是啊，两个月前就发布了，您看，下载量不错啊，得了那么多星星，一颗的有20万，两颗的有1200，三颗的有500，四颗的有320，五颗的有250。。。好多星星哦！

宫本太师：那怪了，不应该没动静啊？对了，那些个手机的屏幕分辩率好像挺高的，最低的都640p好像，还是什么16：9，你是肿么处理画面的？

盐田葱：这您放心，我已经充分考虑过这个问题了！试玩版里有两种选项，一个是全屏拉伸，保证充满屏幕，那游戏性刚刚的没得说；另一种是像素一对一，四周也没让它黑着，我放上您的照片当边框了！

宫本太师：。。。。

[ 本帖最后由 占戈 于 2013-11-7 15:48 编辑 ]