来源：http://www.cio.com/article/72048 ... ooks_Quarterly_Loss

Sony on Thursday cut its global sales targets for key products including its PlayStation handheld consoles and TVs, but held to its goal of returning to profitability this year.
The electronics giant cut its target for portable game consoles, which includes both the PlayStation Vita launched last year and the older PlayStation Portable, by 17 percent. The company now aims to sell 10 million consoles this fiscal year through March, down from the 12 million it forecast in August.
Even with the cut, Sony's target is far above the 6.8 million portable consoles it sold last fiscal year. The company kept its target for PlayStation home consoles, which includes a new scaled-down version of its PlayStation 3, at 16 million.
Sony said it booked a 15.5 billion yen (US$190 million) loss in its second quarter ended Sept. 30, nearly half the one it booked a year earlier, while sales nudged up 2 percent. But the positive result was helped by special, one-time profits from an insurance payout for the Thai flooding last year and the sale of its chemical business.
The company said that while PlayStation Vita sales have been strong over the latest three-month period, sales of the PlayStation Portable and PlayStation 3 game console have faded, dragging down operating profit in its game division by 24 percent from last year.
Sony has now piled up 40 billion yen in losses over its fiscal first half, meaning it will need a strong holiday season to meet its goal of a 20 billion yen profit for the full fiscal year through March 2013.
The company is six months removed from booking its largest annual loss since it was founded in 1948, nearly US$6 billion for the year that ended in March of this year. That result, reflecting the company's long struggles to turn around its ailing TV business or generate hit products, was the last under former CEO Howard Stringer.
New CEO Kazuo Hirai has sworn to turn around the company by refocusing on the hit products that made it famous. He has also started a restructuring that includes selling off non-core assets, closing some factories, and reducing global headcount by 10,000 workers.
On Thursday, the company also cut its sales target for LCD TVs and personal computers. Sony has long struggled to make its TV business profitable, but refuses to abandon the field, and the product is now being managed directly by Hirai.
The company's turnaround plan has also involved some large investments, including $1 billion to upgrade its image sensor production and turning Sony Ericsson into a subsidiary.


索尼在今天下调了它在全球市场关键产品的预期，包括PS系列产品和电视。但是今年恢复盈利的预期不变。
它大幅下调今年便携游戏主机——其中包括去年发布的PS Vita和更老的PSP——的销售预期达17%。索尼现在预计在本财年销售1000万便携主机，低于八月1200万台的预期。
就算是下调后，索尼的预期还是比上财年680万台便携游戏机的实际销量高出不少。同时，索尼保持家用机的销量预期不变，这其中包括了新的小容量PS3，总共预期销售1600万台。
索尼表示，它在截至到9月的第二季度遭受了155亿日元（即1亿九千万美元）的损失，这几乎是去年的一半。但销售额增长了2%。但是这个好消息是有特殊原因的。因为索尼今年获得了因为去年泰国洪水导致的保险公司巨额理赔，还包括了化工业的利润。
索尼还称，最近三个月内PS Vita的销售强劲。但是PSP和PS3的热潮已经消退，这拖累了游戏部门的利润，比去年下降了24%。
索尼上半财年蒙受了400亿日元的损失，这意味着它在圣诞档必须销售火爆才能满足它2013财年200亿日元的盈利预期。
索尼可能蒙受了1948年建立以来最严重的年度损失——截止到今年三月的财年损失60亿美元。这个结果反映了Howard Stringer下台时，索尼需要拼命努力以扭转电视行业和核心产品的颓势。
新CEO姨夫发誓要通过重新关注使其成名的核心产品来扭转局势。他也开始了重组计划，这包括了出售非核心资产，关闭一些工厂，全球裁员1万人等。
周四（今天），索尼也下调了液晶电视和个人电脑的销售预期。索尼已经为电视商业上盈利煞费苦心，但拒绝放弃这一领域。现在在这一领域直接由姨夫管理。
公司复兴计划还包括了一些大的投资，包括斥资10亿美元升级它的图形传感器，并把索尼爱立信变为子公司。

[ 本帖最后由 飞侠 于 2012-11-2 02:03 编辑 ]

posted by wap, platform: iOS

psv强劲？

啊 神马？！搞反了？！

posted by wap, platform: UC

自淫稿

这种傻逼财务部门应该集体切腹

posted by wap, platform: Nokia (Lumia 800)

多傻的股东才信啊。。。

posted by wap, platform: iPad

公然xx。

字自己补，亲。

posted by wap, platform: SonyEricsson (W995)

被自己最热销的主机拖累了？

posted by wap, platform: iPhone

索黑已经打入了内部

勃列日涅夫：“拉上窗帘，晃动身体，假装我们仍在前进！”

我该怎么评价这段话呢。。。。。

posted by wap, platform: Nokia (E71)

看来问题比预想的更严重！
下世代只能玩微卵机么？

说的很对啊，如果没有psp，ps3
psv的销售是会更强劲的

与去年同期相比的吧

我来解释一下吧
去年同期是没有PSV的，所以从销售收入的角度说，今年PSV确实是做出了“贡献”，而PS3和PSP的软硬件相比去年都减少