posted by wap, platform: iPhone

苹果开始更注重调查客户的意见

一直以来苹果都是一间追求完美并且我行我素的公司，这和领导者的个人风格分不开，如果苹果有一天问你，您需要什么样的产品时可千万别觉得奇怪，因为Phil Schiller表示，我们正在改变，市场研究对于乔布斯去后的苹果也是挺重要的。苹果最近向一些核心用户发送了一些电子邮件，标题是“那么，你怎么想？”正文是“苹果重视您的意见，并邀请您参加一项调查”。

这一调查由独立的市场研究公司进行，主要目的是讨论不同用户在对待计算机应用程序时的想法和感觉。主要的一些问题是调查用户的Windows操作系统，以及MacBook上运行Windows的体验等等，还会询问客户公司是否可以做一些什么来提升产品的体验，这种情况在以往的苹果几乎不会存在。

IDC

posted by wap, platform: iPad

九宫格！

posted by wap, platform: SAMSUNG (i909)

引蛇出洞吗?

posted by wap, platform: Android

这是要卖预装windows的macbook么

posted by wap, platform: iPhone

瞎操心

引用:

原帖由 georgebartom 于 2012-10-2 10:53 发表
posted by wap, platform: Android

这是要卖预装windows的macbook么

好事啊

posted by wap, platform: Nokia

idc

posted by wap, platform: UC

说明教主毒断专行，不需要听果粉的意见，不过人家有真本事。

Apple Senior Vice President of Worldwide Marketing Phil Schiller said the company doesn't rely on "typical" market studies to create its products.

Schiller only had a few minutes before his testimony was cut short, reports CNet, but during that time he managed to give the jury a few nuggets of inside information before the Tuesday's proceedings wrapped up.

"We don't use any customer surveys, focus groups, or typical things of that nature," Schiller said. "That plays no role in the creation of the products."

The statement is somewhat incongruent with an AppleInsider report outlining Apple's "Customer Pulse" campaign designed to "provide input on a variety of subjects and issues concerning Apple." While not a traditional marketing research study, the online group has users fill out up to two short surveys a month regarding owned Apple products.

In a related report, court documents were unearthed by The Wall Street Journal pertaining to an iPhone adoption study labeled “Apple Market Research & Analysis, May 2011.”

Further explaining Apple's stance on market research, Schiller said, "you never ask people 'what features do you want in a new product? You need to accumulate that yourself."

The executive's statements are similar to those made by late Apple co-founder Steve Jobs who said, "it's hard for customers to tell you what they want when they've never seen anything remotely like it."

坐等FF大婶指点迷津。。

posted by wap, platform: Android

we will listen to you , but we don't care .

posted by wap, platform: 小米 (MI-ONE)

坐等转投安卓

期待预装win7的mac

posted by wap, platform: Nokia (E5)

开放，中兴华为也可以出使用ios系统的手机