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[新闻] 北美市场:惨淡的2009年上

转:http://www.cng4u.com/

北美市场:惨淡的2009年上
Filed under: 游戏产业 | No Comments »
Posted on 08月 3rd, 2009 作者: leon
任天堂第一财季利润降低61%,索尼游戏业务收入下降18%,而在此之前微软所公布的财报中,包括Xbox360在内的微软娱乐及设备事业部收入下降了25%——三大硬件厂商同时遭遇滑铁卢。
软件销售方面也不容乐观。下周,欧美市场最主要的两个游戏软件发行商Activision Blizzard和EA也将公布财季报告,情况预期会更很糟。在上一财季,Activision Blizzard和EA上市的作品并不多,与之对应的是,美国视频游戏市场销量惨淡,创下了2000年以来的最大降幅。
造成硬件和软件销量下降的主要原因在于经济的不景气和硬件市场的渐趋饱和,不过2009年上半年缺乏有分量的游戏 作品也是影响因素之一。与2008年全年大作频发的情况相比,2009年上半年内,基本上没有有分量的游戏作品上市,游戏销量排行榜单甚至持续数月没有太大的变化。
这种情况有望在下半年获得改观:《求生之路2》、《刺客信条2》、《使命召唤:现代战争2》以及《光环3:地狱伞兵》等多款热门游戏的续作都将在下半年发售,此外还有数款颇受期待的原创游戏上市,如《野兽传奇》。但是分析师们依然希望硬件厂商能够进一步降低售价,以带动游戏软件乃至整个行业的发展。
那么PS3会降价吗?圣诞节看吧。


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惨淡的2009年



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经济危机的影响是深远的


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索尼收入下降最少,赶上来了啊

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软公布季报,利润下滑29%,XO连续两年盈利





http://news.teamxbox.com/xbox/20345/...ofit-Falls-29/

http://news.teamxbox.com/xbox/20346/...Year-in-a-Row/



微软公布了 2009 年第二季度(第四财政季度)的财政报告。

× 微软上季度的利润从去年同期的 43 亿美元下滑 29% 至 30.5 亿美元。

× 微软娱乐部门(Xbox、Zune、MediaRoom、网络游戏等)从去年同期的 15.9 亿美元下滑 25% 至 11.9 亿美元。非游戏收益下滑 2.91 亿美元(42%)。不过 Xbox 平台与PC 游戏收益只下滑了 12%,是由于降价引起。

× 过去的三个月,微软卖出 120 万台 Xbox 360 主机、比去年同期少 10 万台。过去一年出货 1120 万台,比上一年的 870 万台大幅增长。

× Xbox 360 主机游戏附着率维持在 8.6 的高位。


引用:
Microsoft reported today financial results for the fourth quarter ended June 30, 2009. Confirming Wall Street's expectations, Microsoft's fiscal fourth-quarter profit fell 29 percent to $3.05 billion, or 34 cents per share, compared to $4.30 billion or $0.46 per share in the same quarter of last year. Year over year, sales fell 17% to $13.1 billion.

By reporting fourth quarter financial, the company also provided results for the fiscal year ended June 30, 2009, confirming sales fell for the first time since the company went public in 1986. For the full fiscal year, Microsoft reported revenue of $58.44 billion, a 3% decline from the prior year. As expected, Microsoft blames the global PC market.

After the software giant reported these FYQ4 results, Microsoft shares went down as much as 8%. At the time of this writing, Microsoft shares are down $1.94, or 7.6%, at $23.62 in after-hours trading.

How did the Xbox division perform? You'll have to wait for our next article on the subject, but what we're going to say now is this: To those investors who wanted to cancel the Xbox enterprise back in 2000, you better start to apologize...
引用:
Microsoft released today its financial results for the fourth quarter and full fiscal year. Even if the Entertainment & Devices Division (which includes the Xbox, Zune, Windows-based PC and online games and services, Mediaroom and the Surface computing platform) saw its revenues down in the fourth quarter, the division recorded its second straight year of profitability and mostly thanks to the Xbox business.

In the three months period ended June 30, 2009, Microsoft's Entertainment & Devices Division saw revenues fall 25 percent year-over-year from $1.59 billion to $1.19 billion, but the main reason for that decline wasn't the Xbox business.

Revenue from non-gaming business fell $291 million or 42%, primarily reflecting decreased Mediaroom and Zune revenue.

Meanwhile, Xbox 360 platform and PC game revenue decreased only 12%, primarily as a result of decreased decreased revenue per Xbox 360 console due to price reductions during the past 12 months. This decrease in Xbox 360 hardware revenue was partially offset by increased Xbox Live revenue.

During the quarter, Microsoft shipped 1.2 million Xbox 360 consoles worldwide, compared with 1.3 million Xbox 360 consoles during the fourth quarter of fiscal year 2008.





For the 12 months ended June 30, 2009, Microsoft's Entertainment & Devices Division revenue fell $292 million or 12%, primarily because of decreased Zune and PC hardware product revenue.

The Xbox 360 platform and PC game revenue decreased only 3%, primarily as a result of decreased revenue per every system sold because of the price cuts implemented to the Xbox 360 console during the past twelve months. But even if Microsoft made less per every Xbox 360 system sold, increased Xbox Live revenue and higher Xbox 360 system sales helped mitigate the overall decreased revenue .

During fiscal year 2009, Microsoft shipped 11.2 million Xbox 360 consoles compared with 8.7 million Xbox 360 consoles during fiscal year 2008. These last figures explain why the Xbox saw its second straight year of profitability and even if the Entertainment and Devices posted an operating loss of $130 million in the fourth quarter, it ended fiscal year 2009 with an operating income of $169 million.
[ 本帖最后由 cangying 于 2009-8-4 18:01 编辑 ]

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