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» AMD要挟媒体:要想发表K10的评测,先要批准
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AMD要挟媒体:要想发表K10的评测,先要批准
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发表于 2007-9-11 11:55
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http://www.techarp.com/showarticle.aspx?artno=441
要想拿到K10样品做评测,就要签下NDA,其中规定如果要发表关于K10的文章,必须送交AMD审阅,获得书面同意才能发表。
这大概就是为什么几个著名的大站都没有发布测试结果,目前只有Anandtech和TechReport两家发布测试结果,却还不约而同的使用了SpecJBB做测试,并且使用只为AMD优化的老版本Java虚拟机v1.5,而且其他选取的程序都是偏向AMD的。并且,即便是测了K10的桌面程序性能也不拿任何Intel的成绩来做对比。
AMD NDA Scandal
Just two weeks ago, we reported that a Thai journalist walked out of the hush-hush (but ultimately pointless) AMD event in Singapore over a controversial NDA (Non-Disclosure Agreement) that required him to "send any stories to the vendor before his newspaper can publish it". AMD categorically denied it happened, stating...
it is inaccurate. We had a great session yesterday and the journalists came away with a better understanding and even more enthusiasm about our upcoming barcelona launch. Definitely no one walked out of yesterday's presentation.
Today, we can confirm that report and even identify the journalist who walked out. He is none other than Don Sambandaraksa of the Bangkok Post, whom I met once. He posted about the issue just a few days ago. By coming out and clearing the air about the issue, we now have a much better understanding of what went on.
All of those invited to the event were given an NDA to sign before going on that 5-star, all-expense-paid trip to Singapore. Hidden in that piece of legal boilerplate were some sneaky clauses. Yeah, don't we just love those clauses. This is what Don found in that NDA
First off, the non-disclosure agreement covered everything confidential said or written over the next two years on the product, and had a duration of five years, during which anything published or used in marketing would have to receive written approval from AMD before it could be used. Worse, at the end of the five years, all copies of the information made would have to be returned to the chipmaker.
Translated, that means those who sign the NDA must get their work approved in writing by AMD before they can be published. If that's not unethical, then we need to rewrite the dictionary. Don stomped his foot right there, and apparently so did other journalists. Good for them!
Finally, AMD agreed to let Don and the other journalists attend the event without signing that particular NDA. Everything was hunky-dory on Day 1 of the event, other than the fact that AMD was merely regurgitating what they had already revealed to the US press (and the entire world online) a whole month ago.
On Day 2 though, they were presented with another NDA to sign before a factory visit. This one stipulated that "any confidential information from this visit would need written approval from corporate communications before it could be used". I don't know about you, but that clause sounds exactly like the clause in the first NDA. The PR person even had the temerity to say that it was "just paperwork and that everyone, be it a president or prime minister, had to sign this document". That was when Don walked out.
What Does This Mean To Us?
AMD will be launching their new Quad-Core Opteron (Barcelona) processor tomorrow, September 10, 2007 amid much fanfare and simultaneous article and press releases from websites all over the world. The synchronicity of the whole affair will be ensured by the NDA being enforced on all those who signed it.
It is highly probable that the same NDA will be used to force everyone to toe the line and publish only suitably-positive, pre-approved articles. It's either that or face the threat of lawsuits. So, keep that in mind when you wade through the inevitable deluge of articles and reports on the AMD Quad-Core Opteron (Barcelona) processor from tomorrow onwards.
Curiously, Don stated that "AMD issued an apology a week later saying the incident was a misunderstanding among certain local staff and that it is not, and has never been, AMD policy to vet the stories of tier-1 publications prior to publication." What exactly did AMD mean by that?
Does that mean it is AMD policy to vet tier-2 and tier-3 publications? I will let you decide for yourselves.
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发表于 2007-9-11 12:05
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这么牛b???
人家杂志社买块来对比下也要管??
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发表于 2007-9-11 12:31
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说明AMD心虚了:D 这K10基本就是个水货了
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发表于 2007-9-11 13:02
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AMD这事做得真水
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发表于 2007-9-11 13:29
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233max, AMD,你也配?
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发表于 2007-9-11 13:50
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估计桌面U的性能也就扣肉的水平,比45纳米的焖肉差点。
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发表于 2007-9-12 12:20
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老子自己买一块来评测,AMD能干鸟,大不了时间晚一点
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发表于 2007-9-12 12:30
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话说现在扣肉的实力这么强
Amd想超也难阿
除非掌握了火星技术!
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