引用:

原帖由 耶稣复临 于 2011-3-3 17:04 发表
求原文~~~~~~~~~~~~~~~~~~~~~~~~~~~

http://bits.blogs.nytimes.com/20 ... t-urges-developers/

引用:

原帖由 伪 于 2011-3-3 17:01 发表
靠脑白金这种“游戏”才翻身的人还好意思说别人？

原来是靠脑白金“才”翻身

任地狱说这话，233

昨天的演讲我看了
Resist the Pull of Smartphones, Nintendo President Urges Developers
By JOSHUA BRUSTEIN

Kim White/Nintendo of America, via Associated Press

Satoru Iwata, the president of Nintendo, speaking at the Game Developers Conference.
The president of Nintendo told video game developers Wednesday that smartphones were driving a trend toward lower quality, and economically unsustainable, video games.

“I fear our business is dividing in a way that that threatens the continued employment of those of us who make games,” said Satoru Iwata during a keynote address at the Game Developers Conference in San Francisco. “Is maintaining high value games a top priority, or not?”

The emergence of low-cost video games for smartphones has led to a major shift in the way that many people experience video games. And for a company like Nintendo, whose strategy has long relied on converting non-gamers with non-threatening offerings like Tetris and the Wii, the popularity of casual smartphone games like Angry Birds is particularly ominous.

This threat was underscored just minutes after Mr. Iwata finished speaking, when Steven P. Jobs took the stage at the Yerba Buena Center for the Arts just across the street to introduce a new version of the iPad. Among the new features of the iPad was a gyroscope, which game developers have already been using to make games for the iPhone.

While smartphone games have caught on for their ease of use and low price, video game console makers have looked to distinguish themselves by creating devices that do things that phones cannot. Nintendo’s biggest response has been the 3DS, a portable 3-D gaming device that does not require glasses. The 3DS, which sold out in Japan within days of its introduction there last week, will be available in the United States on March 27. Mr. Iwata’s presentation at the conference focused largely on the new device; he announced that the 3DS will have new versions of two of Nintendo’s most popular titles — Super Mario and the Legend of Zelda — but that they will not be ready until several months after the game is sold in the  United States.

In his address, Mr. Iwata said that video games for smartphones were generally of lower quality, and that their low costs would rarely pay for the development of quality games. He also argued that a company like Nintendo, which makes both hardware and software for gaming, would always be a better ally for developers than phone manufacturers.

“When I look at retailers and I see the $1 and free software, I have to determine that the owner doesn’t care about the high value of software at all,” Mr. Iwata said.

Still, the rapidly increasing smartphone market is proving irresistible to game developers, industry analysts said. And the ubiquity of the devices is undermining the economic argument to designing more expensive games for smaller audiences.

“There’s no doubt, in my mind at least, that these smartphones are legitimate game platforms and legitimate competitors,” said Colin Sebastian, an analyst with Lazard Capital Markets. “That argument gets harder for Nintendo to make every year.”

Meanwhile, Nintendo is moving beyond gaming with the 3DS, much as it has done with the Wii. Nintendo announced Wednesday that the 3DS will be able to stream content from Netflix. Users will also be able to pause a movie on the 3DS and restart it at the same point on a Wii, or vice versa. Nintendo is also working with movie studios to show 3-D versions of trailers on the devices. Green Lantern, which will premier in June, will be the first such trailer available.

Nintendo is also working to create a 3-D channel that will offer exclusive short form videos on the device. Mr. Iwata declined to provide specific information about the content, but said that channel would be live by mid-year. The company is also working to create a version of the 3DS that will capture 3D video.

先抵制毒瘤任天堂

业界才有机会成长

这种事情让市场去决定吧

posted by wap, platform: iPhone

突然出现个比任天堂还任天堂的玩意，结果任天堂急了

真这么说？翻译准确么？不会如此无下限吧……

最成功的传销公司总裁.

Y文不懂，其实相对SONY和MS的话，智能手机对老任的冲击最大。所以站在老任的角度上这番言论是正确的，但市场呢？

反对，这是市场的发展和需求决定的，虽然我几乎不玩手机游戏。

“When I look at retailers and I see the $1 and free software, I have to determine that the owner doesn’t care about the high value of software at all,” Mr. Iwata said.

话说这手机游戏的定价权应该在发行商手里吧。。，人家卖.99，或者靠广告活得好好的。为啥不能做下去呢。。给N做和给A做付的权利金比例也差不多的吧。只是说脑白金那种游戏回归到其应有的价值了而已。骗不下去了。急了。 不过话说回来你Mario，Zelda卖40usd咱们还是买账的。
另外多说一句，先头说高清导致的开发费增加，厂商倒闭是毒瘤；现在低成本低价小游戏也是毒瘤。估摸着也就是按照N规定的市场规则来才是健康的啊。。

[ 本帖最后由 宝塔震河妖 于 2011-3-3 17:37 编辑 ]

posted by wap, platform: iPhone

市场说话吧

The emergence of low-cost video games for smartphones has led to a major shift in the way that many people experience video games. And for a company like Nintendo, whose strategy has long relied on converting non-gamers with non-threatening offerings like Tetris and the Wii, the popularity of casual smartphone games like Angry Birds is particularly ominous.


愤怒的小鸟很好，葱哥你别黑他好么？:D