小黑屋
原帖由 责任编辑 于 2007-8-7 21:14 发表 SONY在日本和欧洲都胜利了
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魔王撒旦
魔头
土肥圆矮宅
万年潜水员
元始天尊
原帖由 takuyaqcc 于 2007-8-7 22:21 发表 David:重要的并非哪一家公司成为领导者,而是游戏业界全体的成长。就像阿迪达斯、Puma、Nike那样,这三家运动产品厂商每年都有不同的新产品上市,并以不同的销售策略在进行竞争,这让运动装备市场在过去八年内 ...
爱国爱党爱索尼
管埋员
So you'll have missed the Microsoft conference as well... Peter Moore seemed to be saying they're in a tight race with the Wii, while PS3 is lagging behind. What's your perspective on that? Globally, I can't really comment. I would say that in the UK, Xbox 360 is doing okay. I would say in Continental Europe it's about dead. In Japan it's dead. I think it's doing very well in the US. Wii is doing very well. Hats off to them; not only have they done well, they've got back in stock. They're marketing the console and the games extremely well. Two years ago the industry was writing them off, but they've come back. We owe a debt to Nintendo for keeping the industry going in the last couple of years; they're the ones who have kept it going. Would you agree that Sony is no longer the market leader? I don't think it's to do with market leadership, it's to do with growth. If we are to look back in five years' time, what we have to say is we have to double this industry in five years. It's not necessarily who's the market leader. I think it will be cyclical. It's the same with Adidas and Converse and Puma and Nike; they all bring out new models, but in the end they have such store presence and so much marketing they have trebled that industry in the last eight years. That's what we have to do... We've now got to appeal to families and to older people; that's where the growth is going to come, broader franchises. They're not going to be all Killzones, they're not going to be all God of Wars or Metal Gear Solids. They're going to be LittleBigPlanets, Calling All Cars, localised SingStar versions. We're doing a Bollywood version of SingStar; we'll probably do one in Russian as well.